The nationwide merging and restructuring of administrative units is reshaping the development landscape, expanding geographic space and resource capacity for localities, with tourism emerging as a key growth driver by harnessing integrated natural and cultural assets.

VOV.VN - Khanh Hoa, a south-central coastal province of Vietnam, will organise a string of cultural and tourism events in the coming period to attract visitors and sustain growth in the tourism sector, while gradually developing distinctive products to enhance its destination brand.

A delegation of the Quang Ninh Department of Culture, Sports and Tourism held talks with representatives of cruise operator Adora on April 13 to strengthen cooperation and boost cruise tourism promotion in China.

The recognition of Mui Ne among Booking.com’s top global trending destinations for 2026, alongside Bilbao (Spain), Barranquilla (Colombia), Philadelphia (the US) and Guangzhou (China), underscores a shift in Vietnam’s tourism toward greater distinctiveness and depth.

VOV.VN - A flight coded VJ55 from Astana, Kazakhstan, landed at Da Nang International Airport on April 13, marking a new step in efforts to expand air connectivity between Vietnam and the Commonwealth of Independent States (CIS), including Russia and neighbouring markets.

VOV.VN - April marks the start of the lily harvest in Hanoi's Tay Tuu flower village, where farmers work across vast fields to cut and bundle flowers for the market.

The Vietnam International Travel Mart 2026 (VITM 2026) attracted more than 90,000 visitors during its five-day run, with thousands of tourism businesses engaging in networking and promotional activities aimed at stimulating travel demand for the upcoming peak season.

VOV.VN - Vietnam has been named among the top 50 countries Brits most want to visit, according to a recent survey by UK newspaper The Sun.

VOV.VN -The Vietnamese Embassy in Pakistan has opened a Vietnam Trade and Tourism Promotion Pavilion at an international travel fair in Islamabad, creating opportunities for economic cooperation, promoting cultural exchange and attracting interest from international visitors and local people.

A total of 80 individuals and 141 outstanding tourism enterprises from various provinces, cities and related sectors were honoured at the Vietnam International Travel Mart (VITM) 2026 on April 10 for their significant contributions to the growth and development of Vietnam’s tourism industry in 2025.

Da Nang International Airport on April 10 launched a dedicated priority lane for passengers using biometric identification, marking a significant step forward in digital transformation in the aviation sector.

VOV.VN - Phong Nha-Ke Bang National Park in Quang Tri province in central Vietnam has been shortlisted for the World Travel Awards (WTA) 2026 in two categories: Asia’s Leading National Park and Vietnam’s Leading Nature Destination, according to its management board on April 10.

VOV.VN - The 20th Ho Chi Minh City International Travel Expo (ITE HCMC 2026) has officially been kicked off under the theme “Vibrant Connectivity-Global Destination,” following the success of its previous 19 editions.

VOV.VN - A number of business-to-business (B2B) networking sessions were organised in Hanoi on April 9 as part of the Vietnam International Travel Mart (VITM) 2026, attracting hundreds of domestic and international businesses to seek opportunities, connections and market expansion.

VOV.VN - Ethiopian Airlines has officially launched a new route connecting Hanoi and Bangkok, marking a further expansion of its presence in Southeast Asia. The announcement was made at a ceremony held at Noi Bai International Airport, Hanoi on April 8.

VOV.VN - Vietnam’s tourism industry is accelerating the adoption of artificial intelligence (AI) as a strategic driver for sustainable growth, as the industry looks to build on its strong post-pandemic recovery.

Transforming large-scale concerts into distinctive tourism products is not only an economic challenge but also a solid step towards affirming Quang Ninh position as a hub for cultural industries linked with the heritage of the mining region.

VOV.VN - Korea Travel Mart 2026 in Hanoi provides a strategic networking platform, promotes visitor exchanges and deepens tourism cooperation between Vietnam and the Republic of Korea (RoK) amid strong growth and new visa policies.

VOV.VN - The Vietnam Tourism Association and the Phu Tho Tourism Association, in coordination with relevant units, on April 8 hosted a delegation of international tour operators to survey services and connect markets, as the province aims to become a distinctive, friendly and attractive destination on the regional and international tourism map.

VOV.VN - The famous and long-standing travel magazine Condé Nast Traveller has named Hue, a central city in Vietnam, among the world’s top 11 birdwatching destinations.

VOV.VN - Con Dao, an archipelago off southeast Vietnam, has been named among Asia’s best spring travel destinations for 2026, with spring offering cherry blossoms, favourable weather and festivals across the region, according to Time Out.

VOV.VN - Low-cost carrier Vietjet Air will operate nearly 3,800 flights from April 25 to May 5, 2026 to meet higher travel demand during the Hung Kings Commemoration Day and the Reunification Day (April 30) and International Workers’ Day (May 1) holiday period.

VOV.VN - A “Visit Malaysia 2026” seminar was held in Hanoi on April 8 by the Malaysia Tourism Promotion Board (Tourism Malaysia), as part of the Visit Malaysia Year 2026 (VM2026) campaign.

A 14-day exchange and research programme on applying artificial intelligence (AI) to cross-border tourism cooperation between Vietnam and China opened on April 7 in Nanning, drawing nearly 30 officials and tourism business representatives from four Vietnamese provinces.

VOV.VN - Rising airfares and rail ticket prices ahead of the April 30–May 1 holiday period are prompting many Vietnamese travelers to rethink their plans, opting for more flexible and cost-conscious alternatives instead of sticking to original itineraries.

Long associated with Phuket and Bali, Southeast Asia’s tropical island getaways are seeing a shift as The Independent highlights Phu Quoc, Vietnam’s largest island, as an increasingly appealing alternative for British travellers seeking more authentic and unspoilt experiences.

VOV.VN - Starting April 16, direct charter flights connecting Russia, the Commonwealth of Independent States (CIS), and Belarus are set to bring an increased number of international visitors to Da Nang.

VOV.VN - Summer 2026 marks a turning point for Vietnam’s tourism industry, as travelers’ evolving preferences are transforming trips from simple holidays into experiential journeys that reflect personal values and emotional connections.

VOV.VN - Travel and Tour World on April 5 published an article on green tourism in Khanh Hoa, describing the southcentral province of Vietnam as a pioneer in sustainable tourism development.

VOV.VN - Bánh mì heo quay (Vietnamese roasted pork belly sandwich) is placed second among the Top 100 Southeast Asian dishes, according to TasteAtlas.