VOV.VN - Vietnamese travellers are increasingly seeking personalised, convenient and experience-rich holidays, with Da Nang emerging as the most searched domestic destination for summer 2026 and Bangkok leading international searches, according to Booking.com, one of the world’s leading digital travel platforms.

VOV.VN - Vietnam’s aviation market continued its strong recovery in the first five months of 2026, with over 54 million passengers traveling through airports nationwide, increasing by more than 10% compared to the same period last year.

VOV.VN - Vietnam ranked among the four most preferred countries in Southeast Asia for living and working, according to the ISEAS–Yusof Ishak Institute’s State of Southeast Asia 2026 Survey.

The Republic of Korea (RoK)’s Yonhap News Agency has portrayed Vietnam’s Phu Quoc Island as a rising tourism paradise in Asia, where tropical beaches, spectacular sunsets and iconic attractions create memorable experiences for international visitors, including Korean ones.

VOV.VN - Gia Lai province in Vietnam’s Central Highlands will organise a tourism promotion conference in Seoul from June 10-14 as part of efforts to strengthen tourism and investment cooperation with partners in the Republic of Korea (RoK).

VOV.VN- A delegation from Quang Tri province and representatives of Vietnam’s aviation sector are visiting China to promote new air routes to Dong Hoi in central Vietnam with a view to attracting international visitors ahead of major tourism events in 2026 and the National Tourism Year 2027.

VOV.VN - As international arrivals surge and global travel trends shift toward safer, culture-focused destinations, Vietnam is positioning itself to move beyond budget tourism and compete through high-value experiences and service quality.

VOV.VN - Every May and June, Pu Luong Nature Reserve transforms into a peaceful landscape of golden rice terraces, lush mountains, cool waterfalls and rustic village life, attracting travelers seeking the quiet beauty of northern Vietnam.

VOV.VN - Images of Vietnam’s landscapes, cuisine and travel experiences have appeared with increasing frequency across Philippine media outlets in recent months, reflecting the country’s growing appeal among Filipino travelers.

VOV.VN - Hanoi is targeting higher-spending international visitors through a broad array of tourism promotion and business connectivity activities, with Japan identified as one of the capital’s key tourism markets.

Vietnam’s tourism industry is accelerating its transition towards greener and more sustainable development as localities, destinations and businesses increasingly view green transformation not merely as a trend, but as a vital requirement to enhance competitiveness and ensure long-term growth.

Vung Tau ward in Ho Chi Minh City is continuing its push toward sustainable tourism development after securing the ASEAN Clean Tourist City title for three consecutive terms, reinforcing its reputation as one of southern Vietnam’s leading coastal destinations.

VOV.VN -Vietnamese carriers are expanding their international networks, from Europe to Northeast Asia, as demand for tourism, family visits and trade continues to recover strongly following the pandemic.

Lao Cai is consolidating its position as one of Vietnam’s leading tourist destinations as authorities are accelerating investment in infrastructure and tourism facilities to turn tourism into a spearhead economic sector of the northern mountainous province.

VOV.VN - Vietnam was among Cambodia’s leading foreign visitor markets in the first quarter of 2026, according to a report by Cambodia’s Ministry of Tourism cited by the Khmer Times.

VOV.VN - Representatives from Australian travel businesses, buyers, wholesalers, international travel agents, and media are joining a famtrip to Quy Nhon ward, Gia Lai province, from May 25 to 28.

VOV.VN - Enjoy Danang Festival 2026 is scheduled to run from July 22 to 26, bringing more than 50 cultural, sports, entertainment and tourism activities to venues across the central coastal city, under a plan recently announced by the Da Nang People’s Committee.

An increasing number of travel and tourism businesses in Ho Chi Minh City are launching new products that combine culinary experiences with Vietnam’s rich ethnic cultural heritage, in response to evolving traveller preferences and efforts to stimulate tourism demand.

VOV.VN - Rather than focusing solely on increasing visitor numbers, Ho Chi Minh City is accelerating the development of experience-based tourism products, night-time economy activities, and premium services in an effort to extend visitors’ stays and boost tourist spending.

VOV.VN - Vietnam wishes to deepen cooperation with CNN International to promote the country through emotional storytelling about its culture, people, cuisine and sustainable development journey, helping strengthen the national brand globally.

Following a strong recovery, Vietnam’s tourism sector is entering a new growth cycle marked by profound changes in market scale, consumer behaviour, and operating and promotional models.

The northern province of Ninh Binh on the evening of May 23 officially launched its signature tourism week under the theme of a journey through heritage across the ages, marking the start of a series of large-scale cultural and tourism activities.

Vietnam is increasingly emerging as a preferred destination for international music production teams, with the country’s landscapes appearing more frequently in global music videos.

Da Nang welcomed the first direct flight connecting Moscow and the central city on May 23, marking the restoration of a direct air link between the two destinations after several years and signalling stronger tourism connectivity with Russia, the Commonwealth of Independent States (CIS) and Belarus.

VOV.VN - Yulong Snow Mountain and Lijiang Ancient Town in China’s Yunnan province are attracting growing numbers of Vietnamese tourists while creating more opportunities for tourism cooperation between Vietnam and China.

VOV.VN - Sun PhuQuoc Airways (SPA) on May 22 officially launched a direct air route linking Vietnam’s Phu Quoc Island and the Hong Kong Special Administrative Region of China.

VOV.VN - The Korea Tourism Organization (KTO) in Vietnam held the Korea Travel Roadshow 2026 in the central city of Da Nang on the evening of May 20, drawing tourism businesses from Vietnam and the Republic of Korea (RoK).

VOV.VN - The Government of Vietnam has issued a decree detailing the implementation of several provisions under the Law on Disease Prevention, introducing new health quarantine regulations for people entering, leaving, or transiting through Vietnam.

VOV.VN - In recent years whale-shaped mountains and sand dunes in Gia Lai province, central Vietnam, have drawn much attention due to beautiful landscape and the legends that they have been associated with.

VOV.VN - Vietnam has been highlighted among Asia’s most compelling travel destinations for 2026, thanks to the country’s unique blend of natural beauty, vibrant culture, affordability, and football passion as key reasons for travelers to visit.