More than ten days after the official reopening of Vietnam’s tourism sector, localities and businesses are putting all hands on deck to prepare for the summer travel season and revive the industry.

The Vietnam International Travel Mart (VITM) will take place from March 31 to April 3, which is considered an event marking the reopening of the Vietnamese tourism sector in the new normal, said the Vietnam Tourism Association (VTA) at a press briefing to introduce the event on March 18.

VOV.VN - Following the Government lifting medical isolation requirements and restoring pre-pandemic visa procedures on March 15, local tour operators have promptly contacted foreign partners, offering them lucrative deals.

VOV.VN - The tourism sector in the central province of Thua Thien Hue has launched a number of tourism stimulus schemes aimed at attracting more tourists, especially as the country plans to reopen its borders to international arrivals on March 15.

After a gap of two years due to the COVID-19 pandemic, many hotel projects of international brands in Vietnam are expected to be put into operation this year.

The Ministry of Health (MoH) has suggested that the Ministry of Culture, Sports and Tourism adjust and supplement the contents of its draft plan to reopen tourism sector regarding COVID-19 prevention and control measures.

Like e-commerce and retail, customers in the tourism and hotel industry now tend to book tours on the websites providing customised travel experiences.

The tourism sector should pay special heed to improving the quality of tourism products, infrastructure facilities and human resources, and utilities provided for foreign tourists in order to increase its competitiveness and attract more foreign visitors in the post-COVID-19 pandemic.

VOV.VN - A senior Government official in charge of tourism suggested Vietnam should fully reopen the door to international tourism in April 2022 in order to speed up its ongoing tourism recovery.

Experts have said Vietnam needs a roadmap to recover the tourism sector which has been devastated by the COVID-19 pandemic.