The festival, one of the largest B2B tourism events in Vietnam, will attract more than 200 domestic travel companies, and 120 international businesses from major markets such as Thailand, the Philippines, Indonesia, Malaysia, the Republic of Korea, China, Japan, Russia, India, Commonwealth of Independent States (CIS) countries, and Western Europe.

As one of Vietnam’s most prestigious and large-scale annual tourism events, Da Nang International Tourism Festival, co-organized by the Da Nang Tourism Association in collaboration with HorecFex Vietnam, provides a platform for strategic partnerships that will help boost visitor numbers and ensure sustainable growth for Vietnam’s tourism industry.

“This event is designed to strengthen linkages and expand cooperation between domestic and international tourism stakeholders, while driving breakthrough development for the tourism industry in Da Nang, and Vietnam as a whole,” said Dr. Cao Tri Dung, chairman of the Da Nang Tourism Association.

A highlight of the festival will be the B2B Buyers Meet Sellers sessions, held throughout both days, facilitating direct connections between international buyers and Vietnamese hotels, restaurants, destinations, and service providers. These meetings are expected to expand cooperation networks, generate new contracts, and increase international arrivals to Vietnam and Da Nang.

In addition, the festival will host seminars and forums on destination marketing, focusing on strategies to build new tourism brands, enhance recognition, and promote destinations effectively. Discussions will also emphasise sustainable tourism development, highlighting the cultural and heritage values of Central Vietnam that remain underutilised.

Nguyen Duc Quynh, chairman and founder of HorecFex Vietnam, expressed his confidence that the Da Nang International Tourism Festival 2025 would attract numerous foreign airlines, travel companies, and other key partners to Vietnam.

The event will not only foster cooperation but also contribute to elevating the national tourism brand on the global tourism map, he stressed.

Da Nang accelerates digital transformation to support tourism growth

For the first time, Da Nang has been ranked among the top 10 Asian cities with the highest rate of returning visitors. To welcome over 17.3 million visitors this year, the central city is stepping up efforts to attract tourists, with digital transformation seen as a key driver for promoting its destinations.