To increase brand recognition and to access more customers, Vietnamese wood, furniture, and handicraft businesses need to consider and invest systematically in online sales activities, diversifying sales channels in their business strategies, Vice Chairwoman of the Handicraft and Wood Industry Association of Ho Chi Minh City (HAWA) Duong Minh Tue has said.

VOV.VN - HawaExpo 2024, the largest nationally endorsed export furniture fair, opened in Ho Chi Minh City on March 6, providing opportunities for manufacturers to showcase their capabilities, introduce innovative products, and connect potential business partners.

Despite daunting challenges, Vietnam’s exports of wood and wooden furniture have shown signs of recovery since the end of 2023, Director of the Vietnam Chamber of Commerce and Industry (VCCI)’s Ho Chi Minh City Branch Tran Ngoc Liem said on February 26.

While optimistic about a recovery in wood products exports, industry insiders also cautioned about the challenges ahead and said businesses should adopt flexible strategies and enhance promotions to retain their traditional customers and get new ones.

Vietnamese furniture makers are introducing their products at the World Furniture Expo (WOFX) which opened in Mumbai, India on November 28.

Hawa Expo 2024, the largest export furniture fair in Vietnam, is set to take place in March next year in three different locations.

VOV.VN - The Viet Nam Trade Promotion Agency (VIETRADE) has co-ordinated with both domestic and foreign partners to organise a Vietnamese business delegation to participate in the High Point Market (HPM) Furniture Fair which will run in the United States from October 12 to October 18.

VOV.VN - The Hanoi – Vietnam pavilion has captured great attention from visitors at the Home Show, a major event in the furniture industry in Australia, which is running from October 13 to October 15.

VOV.VN - As many as 320 domestic and international wood processors are gathering in Ho Chi Minh City for the Vietnam International Woodworking & Furniture (VietnamWood 2023), which opened at the Saigon Exhibition and Convention Center (SECC) in District 7 on September 20.

VOV.VN - Vietnam Design Week 2023, the largest event of its kind to be held in the country, is scheduled to run from September 23 to September 29 at the Temple of Literature in Hanoi, with the occasion aiming to honour the nation’s outstanding products and designers.