The year-end stimulus programme, themed “New Da Nang – New Experience,” is joined by over 300 corporations and more than 200 local businesses and multiple technology solution companies.

It aims to promote and position the city’s tourism brand in a new light, with the goal of welcoming 17.3 million overnight visitors this year.

The event focuses on product diversity, digital transformation in services, and unique value-added experiences for visitors.

Specifically, there are five major activities, including special incentive policies for visitors, an “experience passport”, international visitor campaigns, MICE tourism packages, and wedding tourism offers.

A highlight is the “Da Nang Tourism Experience Megasale 5/9” programme, running from August 15 to October 31. The programme features free admission to key museums and cultural sites, plus up to 50% discounts at hotels, attractions, and restaurants. Major attractions like Sun World Ba Na Hills, VinWonders Nam Hoi An, and Hoiana Resort will offer new entertainment facilities and exclusive deals.

New tourism products include industrial tours at Truong Hai Chu Lai auto assembly plant, craft beer experiences at Sunkraft Beer, medical and wellness tourism in the Ngoc Linh ginseng region, and heritage tree tours.

Visitors can enjoy over 20,000 free vouchers or discounts of 20–50% on accommodations, entertainment, dining, cultural shows, Han River cruises, and green taxi services. Weekly mini-games, airport giveaways, and promotions for night flights, student travel, golf tourism, and MICE packages are also part of the campaign.

Da Nang launches inland waterway tourism project with 20 new wharves

VOV.VN - The Da Nang People’s Committee has approved a major inland waterway tourism project aimed at enhancing the city’s river-based tourism infrastructure, with a total estimated investment of over VND 9,881 billion.