Setting up representative offices in target markets is considered the "trump card" in attracting travelers. But Vietnam has allocated only modest budgets for tourism promotion and has been slow in opening representative offices.

VOV.VN - A Vietnam tourism promotion conference was held on July 12 in Tokyo as part of efforts to elevate the nation as an attractive tourism destination among Japanese tourists.

VOV.VN - The Vietnamese economy is continuing to encounter difficulties as it only expanded by estimated 3.72% in the first half of the year, according to statistics released by the General Statistics Office (GSO).

Hanoi’s efforts to promote tourism activities over the past months have paid off, with the total revenue of the sector surging 74.3% year-on-year to reach VND44.8 trillion (US$1.9 billion) in the first half of this year.

VOV.VN - The Vietnamese Embassy in Thailand and the Ho Chi Minh City Department of Tourism on June 21 co-hosted a tourism promotion programme aimed at introducing tourist destinations and updating the nation’s latest tourism products, with a specific focus on Ho Chi Minh City.

VOV.VN - A tourism promotion programme titled “Roadshow: Vietnam-Ho Chi Minh City Tourism in Cambodia” was held on June 19 in Phnom Penh as part of efforts to elevate the image of tourist destinations and provide an update on Vietnam’s latest tourism services and products.

VOV.VN - The Korea Tourism Organization (KTO) hosted a Korean tourism promotion in Ho Chi Minh City on May 23.

VOV.VN - A tourism promotion exchange themed "Wonderful Vietnam" opened in Seoul, the Republic of Korea (RoK), on May 17 to discuss prospects for cooperation in aviation and tourism between Vietnam and the RoK.

Minister of Culture, Sports and Tourism Nguyen Van Hung held a working session with Cambodian Minister of Tourism Thong Khon in Phnom Penh on May 6 to review bilateral collaboration in terms of delegation exchange and tourism promotion.

Southern provinces and cities in Vietnam saw positive signs from the tourism industry in the first three months of this year with diverse products, tours, and activities to attract visitors.