Vietnamese tourism proves widely promoted in Singapore

On October 25 a roadshow on Vietnam-Ho Chi Minh City tourism in Singapore was held with the presence of Truong Hien Hoa, deputy director of the Ho Chi Minh City Department of Tourism, along with more than 20 representatives from various tourism management agencies, airlines, travel firms, and hotels of the two countries.

At the ongoing ITB Asia 2023, Asia's Leading Travel Trade Show which was held in Sands Expo & Convention Centre, the Vietnamese booth has attracted plenty of visitors.

Tourists have the chance to experience traditional handicraft activities such as making tò he (toy figurines) and xếp lá dừa (folding coconut leaves), as well as finding out about the city’s tourism products, and receiving items such as bags, Nón Lá (palm-leaf conical hats), travel guides, and Vietnamese coffee as special gifts.

Furthermore, many products designed specifically for the Singapore market were introduced at the event, including resort and health care tourism, cultural-historical tourism, golf tourism, business tourism combined with entertainment (bleisure), Meeting Incentive Conference Event (MICE), health care tourism, and eco-tourism.

Vietnam welcomed nearly 310,000 tourists from the island nation in the pre-pandemic year of 2019 and 178,861 in 2022. Ho Chi Minh City alone received nearly 290,000 Singaporeans in 2019 and 114,000 in 2022, accounting for about 3.3% of the total number of foreign travelers to the southern city.

The Singaporean market has a lot of potential for further growth and has always been among the top 10 tourist markets to Vietnam over recent years.