Da Nang promotes MICE and golf tourism in RoK

The event was jointly held by the Da Nang Department of Tourism and the Tourism Promotion Representative Office under the Vietnam National Authority of Tourism.  

The occasion saw representatives of the Da Nang Department of Tourism introduce airlines, travel agencies, MICE, and golf tourism organisers and news agencies in the RoK to the central city’s popular destinations, along with providing them with relevant information about new tourism products and services.

As a means of accelerating the development of MICE tourism market, Da Nang has launched a scheme to support domestic and international MICE visitors this year.

According to Micenet, a reputable website about MICE tourism, Da Nang has been considered as an ideal MICE tourism destination in the region and is in the process of developing into a destination for conferences and seminars.

The central city is also striving to promote its brand as a golf tourism destination in the region and the world, particularly as the Da Nang Golf Championship has been successfully organised over the past two years, attracting the participation of leading professional golfers from throughout Asia.

The RoK has always taken the lead in the city's international tourism market with continuous growth from 2015 to the present being recorded.

As of September this year, the number of visitors to the central city reached more than 5.8 million, equivalent to 115% compared to the same period from 2019, including 1.56 million foreign arrivals, with the RoK visitors making up one million, accounting for 48% of the total international arrivals to the city.

Nguyen Xuan Binh, deputy director of the Da Nang Department of Tourism, revealed that the city has implemented a number of tourism promotion programmes in a bid to reboot the international tourism market with a focus on visitors from the RoK, Japan, Taiwan (China), Southeast Asia, Australia, and Europe.