The e-commerce market of Vietnam has expanded strongly in recent years, becoming a popular business method among enterprises and consumers.

VOV.VN - The US’ website Fiber2Fashion ran an article on November 25 stating that Vietnam is expected to be the fastest growing e-commerce market in Southeast Asia by 2026, with e-commerce gross merchandise value hitting US$56 billion, representing a 4.5 fold-rise of the estimated value this year.

The Vietnam E-Commerce and Digital Economy Agency under the Ministry of Industry and Trade (MoIT) on November 26 announced an e-commerce week and the Vietnam Online Shopping Day – Online Friday 2021.

The Vietnam Grand Sale 2021 will take place across the country from December 1, 2021 to January 1, 2022.

The Korea Trade-Investment Promotion Agency (KOTRA) has announced that it is running an event to promote the Republic of Korea (RoK)’s high quality consumer products in Vietnam at the Estella Place shopping mall in Ho Chi Minh City and Shopee e-commerce platform.

National flag carrier Vietnam Airlines has launched an e-commerce platform called VNAMALL (http://vnamall.vietnamairlines.com/), offering discounted deals on more than 300 products as part of its Black Friday promotional event.

Vietnam is expected to be the fastest-growing e-commerce market in Southeast Asia by 2026, with e-commerce Gross Merchandise Value (GMV) reaching US$56 billion by 2026, 4.5 times the estimated value of 2021, according to a report by Facebook and Bain & Company.

VOV.VN - Approximately 140 Vietnamese firms and over 100 Chinese partners participated in a virtual conference held on November 19 to increase bilateral trade promotion.

MobiFone has become the first telecoms company to provide Mobile Money services in Vietnam after receiving permission from the State Bank of Vietnam on November 18.

The way people buy food in HCM City has changed after a period of social distancing amid the COVID-19 pandemic, with more food products bought online, according to online sellers.