Preserving and leveraging the folk wisdom behind “Nam Dinh-style pho”, now recognised as Vietnam’s national intangible cultural heritage, isn’t just about saving a beloved noodle soup. It’s a full-throttle push to guard a living cultural heritage and turn it into an engine for sustainable economic growth and tourism.

A contemporary ballet titled Do (Poonah), drawing inspiration from traditional Vietnamese folk materials such as paper fans, woven mats and do paper, is set to premiere at the Ho Guom Opera House in Hanoi on March 29, offering audiences a fresh take on classical performing arts.

Inspired by their interest in Vietnam’s traditional beliefs, a group of students have launched a project aimed at bringing the cultural heritage of Mother Goddess worship (Tho Mau) into contemporary life.

VOV.VN - Several cultural programmes were held across Hanoi on the evening of March 14 to welcome the upcoming election of deputies to the 16th National Assembly and People’s Councils at all levels for the 2026-2031 term.

The Hung Kings’ commemoration ritual will be recreated at the 9th Vietnam Cultural Festival in Japan, helping promote Vietnamese culture and strengthen community bonds among overseas Vietnamese.

VOV.VN - The Hanoi Tourism Festival 2026 opened at Thong Nhat Park on the evening of March 13, offering visitors a range of cultural and tourism experiences.

VOV.VN - An exhibition by French-Vietnamese artist Lien Pham titled “Tisser des liens” (Weaving connections) opened on March 13 at the City Hall of Paris’s 6th arrondissement, capturing interest from art enthusiasts and members of the Vietnamese community in France.

Vietnam’s Ministry of Culture, Sports and Tourism has introduced a new code of conduct for cultural behaviour in the digital environment, designed to promote a safe, respectful and healthy online space while encouraging the spread of positive and creative content reflecting national cultural identity.

VOV.VN - A new tourism and cultural exchange competition titled “Vietnam–Japan Colours” has been launched in Hanoi, aiming to inspire students to explore and promote tourism through creative ideas that highlight the cultural connections between the two countries.

Vietnam is now taking steps to enhance its global profile through a comprehensive communication strategy aimed at promoting the country’s image overseas for the 2026–2030 period, with a vision to 2045.