Under the deal, Vietnam Airlines will introduce dishes made from Korean ingredients on select international and domestic flights, feature product showcases and tastings at premium lounges, and screen promotional videos on its in-flight entertainment system, thus allowing passengers to experience Korean cuisine and culture throughout their journey.

The signing marks a new milestone in the partnership between Vietnam Airlines and aT, paving the way for greater synergy between aviation services and cultural and trade promotion. The initiative further underscores Vietnam Airlines' role as a sustainable bridge connecting Vietnam with the rest of the world.

Dang Anh Tuan, Deputy General Director of Vietnam Airlines, reaffirmed the airline’s dedication to providing high-quality service while also acting as a cultural ambassador, bringing Vietnamese values to the world and enhancing global connections.

Tuan noted that the co-operation with aT to feature K-Food is a concrete step toward enriching the passenger experience with greater cultural depth.

Kim Kyoung Cheol, ASEAN Regional Director for aT, described Vietnam Airlines as a trusted strategic partner in reaching Vietnamese consumers, one of the most promising markets for Korean agricultural and seafood products. He expressed confidence that with the airline’s broad route network and market influence, Korean food products will become increasingly popular among Vietnamese consumers.

Vietnam Airlines launches Ho Chi Minh City – Bali air route

VOV.VN - National flag carrier Vietnam Airlines on June 1 launched a direct flight route from Ho Chi Minh City (SGN) to Denpasar, the capital of Bali (Indonesia).