VOV.VN - The Miss Tourism Identity Vietnam 2026 pageant was launched in Quang Ngai province on August 10 to find ambassadors to promote Vietnamese culture and tourism to international friends.

The business community in Ho Chi Minh City has proposed several initiatives to unlock the tourism potential, particularly in special zones and suburban areas. These initiatives include diversifying transportation options and enhancing regional connectivity concerning tourism products and services.

VOV.VN - The Hanoi Department of Tourism will showcase the capital’s tourism products at the World Expo 2025 due to run from August 14 to 20 in Japan, highlighting the image of “Hanoi: A Safe – Friendly – Quality – Attractive Destination.”

Deputy Prime Minister Mai Van Chinh has called for a strong push in digital transformation and the development of a smart tourism ecosystem to reposition Vietnam’s national tourism in a more professional and strategic manner.

VOV.VN - In the first seven months of 2025, Vietnam welcomed 12.2 million international arrivals, with visitors from Cambodia increasing by over 54%, placing Cambodia among the top 10 source markets, according to the Vietnam National Authority of Tourism.

VOV.VN - Vietnam wants to closely cooperate with ASEAN+3 countries to enhance regional tourism connectivity, promote tourist exchanges and effectively implement cooperation programmes that bring practical benefits to the region.

Artificial intelligence (AI), chatbots, and virtual assistants flood into the tourism industry, offering business owners unprecedented opportunities to personalise guest experiences while reducing operating costs.

VOV.VN - Malaysia organised a tourism, arts, culture, and culinary festival in Ho Chi Minh City and Hanoi from July 29 to August 2 to popularize tourism and strengthen its image among Vietnamese travelers, as part of the national campaign “Visit Malaysia 2026.”

A vibrant celebration of traditional culture will run from August 1 to 29 at the Vietnam National Village for Ethnic Culture and Tourism in Son Tay, Hanoi, said the Department of Culture of Vietnam's Ethnic Groups.

VOV.VN - International travel magazine Travel and Tour World has spotlighted Ta Gu Waterfall and Hon Dung Village as rising models of sustainable tourism in southcentral Khanh Hoa province, praising their unique combination of unspoiled natural beauty and rich indigenous culture.