The annual event, featuring Vietbeauty, Cosmobeauté Vietnam, and Beautycare Plus, has attracted 600 exhibitors from 24 countries and territories, including Japan, the Republic of Korea, and the United States.

Visitors to the show have the chance to explore an end-to-end supply chain, from original equipment manufacturing (OEM) and original design manufacturing (ODM) to packaging, raw materials, and finished products such as cosmetics, perfumes, and nail and hair care items. 

The event also introduces specialized equipment and tools for use in spas, clinics, and aesthetic centers.

In addition to showcasing innovations, this year’s edition highlights community-driven initiatives. Among them is the ‘Waste to Wealth’ program, which promotes plastic recycling by turning waste into valuable consumer goods.

Phuong Pham, project manager at Informa Markets Vietnam, said the country’s cosmetics market holds great potential, drawing strong interest from global businesses looking to form partnerships in manufacturing, distribution, and packaging supply. She expressed hope that the exhibition would become an annual platform for connecting local and international firms, contributing to a sustainable beauty industry in Vietnam.

Alongside the dominance of international names, the Vietnamese beauty market is also seeing a surge in homegrown brands. Domestic firms are increasingly asserting their presence by offering quality products made from natural and organic ingredients at competitive prices, meeting the rising demand among local consumers.

According to market data platform Statista, Vietnam’s natural and organic cosmetics market is projected to surpass US$62 million this year.

HCM City hosts int’l beauty exhibition

More than 2,000 domestic and international brands in the cosmetic and beauty industry are showcasing products and technologies at the Vietbeauty & Cosmobeauté Vietnam 2024 that kicked off in Ho Chi Minh City on July 25.