The year 2025 is expected to mark a significant turning point for tourism in Central Vietnam, as localities in the region simultaneously roll out large-scale, strategic initiatives aimed at redefining cultural experiences for holidaymakers.

VOV.VN - An exhibition highlighting Vietnam’s tourism, cultural heritage, scenic spots, and traditional handicrafts officially opened on April 27 in Hue, the central city of Thua Thien Hue province.

Nestled at the gateway to Vietnam’s northwestern region, Yen Bai province is turning its rich cultural heritage into a powerful engine for sustainable tourism, enriching local communities while captivating global travellers with authentic experiences.

The ancient Bau Truc pottery village in Ninh Phuoc district, the south-central province of Ninh Thuan, has breathed fresh air into a craft recently added to the UNESCO’s List of Intangible Cultural Heritage in Need of Urgent Safeguarding.

Bac Ninh province, in collaboration with the Vietnamese Ministry of Foreign Affairs, have successfully hosted an event in Paris showcasing Vietnam’s rich cultural values and pushing for UNESCO recognition of Dong Ho folk paintings as an Intangible Cultural Heritage in Need of Urgent Safeguarding this year.

VOV.VN - The "Vietnamese Cultural Night - Quintessence of Kinh Bac Heritage" event was held in France on April 7 to introduce Dong Ho folk paintings and Quan Ho folk songs to international friends and the Vietnamese community residing in France.

VOV.VN - Every five years, Dam Village in Tay Tuu Ward, Bac Tu Liem District, Hanoi, hosts a traditional boat racing festival, recognized as part of the national intangible cultural heritage that draws a large number of participants.

VOV.VN - At the main temples in the Hung Kings Temple Historical Relic Site in Phu Tho province, there are dedicated caretakers in charge of proceeding rituals of worshipping Hung Kings.

VOV.VN - The Ho Chi Minh City Department of Culture and Sports on March 30 announced the Ministry of Culture, Sports, and Tourism’s decision to recognize the lion, dragon, and unicorn dance of the city's Chinese community as a national intangible cultural heritage.

Deputy Prime Minister Mai Van Chinh has approved the submission of a proposal to the United Nations Educational, Scientific and Cultural Organization (UNESCO) for the inclusion of "Binh Dinh Traditional Martial Arts" in the Representative List of the Intangible Cultural Heritage of Humanity.