The Vietnam Trade Office in Germany, in coordination with the Vietnam Fruit and Vegetable Association (Vinafruit) and the Selgros wholesale hypermarket chain, has organised “Vietnamese Goods Day” at the Selgros Berlin Lichtenberg supermarket to promote Vietnamese agricultural exports to the German market.

VOV.VN - Amid intensifying market competition, many Vietnamese-made products are restructuring production, improving quality and expanding distribution channels to maintain their share of the domestic market.

VOV.VN - The Department of Domestic Market Management and Development under the Ministry of Industry and Trade of Vietnam has launched an exhibition-livestream initiative aimed at promoting Vietnamese goods and expanding domestic consumption.

A hybrid exhibition and livestream sales space for Vietnamese products is set to open at 62 Trang Tien street on February 5, backed by a partnership among the Ministry of Industry and Trade’s Agency for Domestic Market Surveillance and Development, TikTok Vietnam, the National Payment Corporation of Vietnam (Napas).

The upcoming first Glorious Spring Fair 2026 is expected to feature around 3,000 standard booths, alongside outdoor spaces dedicated to cultural, culinary and experiential activities.

Taking place during the peak “golden window” of the year-end market, the First Glorious Spring Fair 2026 is designed to align political, economic and cultural objectives, from supporting businesses and boosting production to developing the domestic market while celebrating the value of Vietnamese goods.

The National Spring Fair 2026 is scheduled to take place in early February at the Vietnam Exposition Centre (VEC) in Hanoi, aiming to promote domestic products, stimulate consumer demand, and create fresh momentum as Vietnam enters a new stage of development.

Placing Vietnamese products on supermarket shelves overseas has moved beyond traditional trade promotion to become a key element in restructuring production and exports, with the aim of raising product value and strengthening the national brand in global distribution networks.

The Hanoi Shopping Festival 2025 opened on December 25 evening at the Culture, Information and Sports Centre on Cao Lo Street, Dong Anh commune.

Amid booming digital commerce, product traceability is emerging as the crucial “passport” for Vietnamese goods to expand globally, even as fragmented systems and weak data authentication continue to hinder its full effectiveness.