A hybrid exhibition and livestream sales space for Vietnamese products is set to open at 62 Trang Tien street on February 5, backed by a partnership among the Ministry of Industry and Trade’s Agency for Domestic Market Surveillance and Development, TikTok Vietnam, the National Payment Corporation of Vietnam (Napas).

The upcoming first Glorious Spring Fair 2026 is expected to feature around 3,000 standard booths, alongside outdoor spaces dedicated to cultural, culinary and experiential activities.

Taking place during the peak “golden window” of the year-end market, the First Glorious Spring Fair 2026 is designed to align political, economic and cultural objectives, from supporting businesses and boosting production to developing the domestic market while celebrating the value of Vietnamese goods.

The National Spring Fair 2026 is scheduled to take place in early February at the Vietnam Exposition Centre (VEC) in Hanoi, aiming to promote domestic products, stimulate consumer demand, and create fresh momentum as Vietnam enters a new stage of development.

Placing Vietnamese products on supermarket shelves overseas has moved beyond traditional trade promotion to become a key element in restructuring production and exports, with the aim of raising product value and strengthening the national brand in global distribution networks.

The Hanoi Shopping Festival 2025 opened on December 25 evening at the Culture, Information and Sports Centre on Cao Lo Street, Dong Anh commune.

Amid booming digital commerce, product traceability is emerging as the crucial “passport” for Vietnamese goods to expand globally, even as fragmented systems and weak data authentication continue to hinder its full effectiveness.

VOV.VN - Impressive figures in scale, number of booths, participating businesses, and activity chains clearly reflect shifting consumer behavior and evolving product quality in the domestic market. Autumn Fair 2025 is emerging as a prime opportunity for Vietnamese goods and brands to shine.

VOV.VN - The first Autumn Fair 2025 officially opened at the Vietnam Exposition Centre (VEC) in Hanoi on October 25. The fair is chaired by the Ministry of Industry and Trade, in coordination with the Ministry of Culture, Sports and Tourism, the Hanoi People's Committee, and other ministries, sectors, and localities.

The first Autumn Fair 2025 has quietly asserted itself as something more than a mere bazaar for domestic wares: it is, in essence, a vital conduit for companies to penetrate global markets, boost exports and elevate the global reputation of “Made-in-Vietnam” brands.