Spring Fair 2026 highlights growing competitiveness of Vietnamese products
VOV.VN - Amid intensifying market competition, many Vietnamese-made products are restructuring production, improving quality and expanding distribution channels to maintain their share of the domestic market.
The Spring Fair 2026 in Hanoi serves as a key venue linking producers and consumers, helping enhance the value and competitiveness of locally produced goods.
The fair features products ranging from agricultural produce and traditional foods to handicrafts and regional specialties, highlighting improving production capacity among domestic businesses and cooperatives. Visitor turnout has been strong, indicating continued growth in domestic consumption alongside rising confidence in product quality, origin and production processes.
According to consumers, purchasing decisions are no longer based primarily on price, but increasingly on transparency and brand credibility. As a result, the fair functions not only as a seasonal shopping venue but also as a platform for assessing the quality and market standing of Vietnamese products within the domestic market.
For businesses and cooperatives, the event provides opportunities to reach customers, gauge consumer preferences and shape long-term development strategies. Many exhibitors have stepped up product innovation, combining local ingredients with emerging consumption trends, particularly health-oriented products, while preparing packaging and standards to meet export requirements.
At the same time, traditional specialties are adapting to modern market demands through product diversification and new approaches to consumers, underscoring the potential to add value through more structured investment.
Experiences from the Spring Fair 2026 show that Vietnamese products are entering a decisive period, in which traditional values are tested in a competitive market environment. Quality, credibility and adaptability are becoming key factors for maintaining domestic market share and advancing towards larger, more demanding international markets.
Regional specialties draw visitors to Vietnam Spring Fair 2026
VOV.VN - The first Spring Fair 2026 in Hanoi is bringing together regional specialties from across Vietnam, offering visitors a chance to shop for local products while exploring the country’s diverse culinary traditions and cultural heritage.
