Music tourism is emerging as a vibrant trend, poised to usher in a new era for Vietnam’s non-smoke industry by offering domestic and international visitors a uniquely immersive way to explore the country.

Vietnamese tourist arrivals in China’s Yunnan province have surged this year, with group travel via cross-border rail routes becoming increasingly popular, especially through Yunnan's Hekou border gate.

VOV.VN - A Vietnam tourism promotion roadhow took place in Munich, Germany, on June 30 as part of a broader initiative to promote Vietnam’s tourism across Europe.

VOV.VN - Traditional dishes were among the major highlights of the “Vietnam Tourism Roadshow in Europe” held on Strelecky Ostrov Island in the heart of Prague, Czech Republic, attracting strong interest from travel businesses, tourism partners, and Czech media outlets.

A Vietnam tourism promotion event, part of the "Vietnam Tourism Roadshow in Europe," was held in Prague, the Czech Republic, drawing attention from local travel businesses, media, and partners.

VOV.VN - The Lang Son Geopark in northern Lang Son province has been awarded the title UNESCO Global Geopark, recognising its exceptional heritage and traditional culture, while enhancing the promotion of its stunning landscapes and tourism offerings to both domestic and international visitors.

VOV.VN - Chau Doc, Ha Tinh, Phu Ly, Tam Ky, and Con Dao have been highlighted in Booking.com’s 2025 Sustainable Travel Report as standout examples of local destinations embracing responsible tourism.

VOV.VN - The Mekong Tourism Forum (MTF) 2025 officially opened on June 26 in Luang Prabang, Laos, under the theme “United Journey, Stronger Together”, with a strong focus on regional cooperation, green growth, and sustainable tourism.

VOV.VN - The Times of India has published an article revealing Asia’s top five wellness tourism destinations in 2025, with the Vietnamese UNESCO World Heritage Site Hoi An in fifth position.

VOV.VN - As Hanoi is stepping up efforts to become a more creative and experience-rich destination, the city is launching new tourism products to meet peak-season demand and elevate its profile on the global travel map.