VOV.VN - As the year draws to a close, cherry blossoms are coming into full bloom in Vietnam’s mountainous border areas of Nghe An province, transforming the remote highlands into a landscape awash in soft shades of pink.

VOV.VN - Nguyen Phuong Linh, a 23-year-old contestant from Hanoi, was crowned Miss Vietnam Tourism 2026 at a grand finale held in the northern mountain resort of Sa Pa of January 10.

VOV.VN - The Vietnam Tourism Association (VITA) is prioritising sustainable and digital tourism development in 2026, focusing on removing regulatory hurdles, promoting international outreach, and enhancing the quality of tourism products and services.

VOV.VN - Làng Nhỏ Eco Resort, located in Dien Tho commune, Khanh Hoa province, has been awarded the international Good Travel Seal, becoming the first tourism facility in Vietnam to receive the sustainable tourism certification from Green Destinations.

Vietnam has been named one of the 52 destinations for 2026 by The New York Times – one of the world’s most widely read newspapers. Notably, to illustrate Vietnam’s tourism, the New York Times editorial team chose the Hon Thom Cable Car in Phu Quoc instead of more traditional imagery.

VOV.VN - Many experts and industry leaders gathered at the Insiders Forum held in Hanoi on January 7 to explore the emerging growth drivers shaping Vietnam’s tourism industry during its post-pandemic restructuring.

Building a comprehensive and consistent tourism data system is emerging as a crucial condition for Vietnam’s tourism sector to strengthen governance capacity, improve competitiveness and enhance visitor experiences.

VOV.VN - Da Nang, a famous tourist city in central Vietnam has launched its 2026 MICE tourism programme aiming to welcome nearly 93,000 MICE tourist arrivals, up 12% compared to 2025.

Vietnam’s total trade in services surpassed US$70 billion last year, with exports reaching US$30.3 billion and imports amounting to US$40.5 billion, resulting in a deficit of more than US$10 billion.

The global tourism market is entering a phase of unprecedentedly fierce competition as countries continuously roll out large-scale promotional campaigns to capture visitor market share, a reality requiring Vietnam to make breakthrough moves in tourism promotion and marketing.