Khanh Hoa to stage tourism events, build distinctive destination brand
VOV.VN - Khanh Hoa, a south-central coastal province of Vietnam, will organise a string of cultural and tourism events in the coming period to attract visitors and sustain growth in the tourism sector, while gradually developing distinctive products to enhance its destination brand.
According to the provincial Department of Culture, Sports and Tourism, a highlight of the upcoming programme is the Khanh Hoa Sea Tourism Festival 2026, themed “Colours of the Ocean-Reaching Global Heights”, scheduled to take place from July 20 to 26.
Major activities are expected to be held at April 2 Square, with the opening ceremony featuring augmented reality (AR) technology, overlaying images and 3D graphic effects onto real space.
The festival will include a range of activities such as a street carnival, an international music festival, an Ao dai (traditional long dress) festival and a culinary space. Side events will feature an international cruise tourism workshop, an art photo exhibition, a kite festival, a fruit festival, and marine sports activities.
In addition, the province is preparing to host the Khanh Hoa Ethnic Culture Festival 2026, with the participation of around 35 units. The event will include art performances, traditional costume showcases and a propaganda vehicle parade, helping promote local cultural identity.
Nguyen Long Bien, Vice Chairman of the Khanh Hoa provincial People’s Committee, said organising such events forms part of the province’s tourism development strategy. He stressed that the key is to develop distinctive tourism products that create a distinct identity for Khanh Hoa.
“Tourism is one of the four pillars of Khanh Hoa’s economy. We already have orientations, programmes and a development strategy. The issue is to create truly distinctive tourism products, rather than doing everything without focus. It is necessary to make selective choices and build a distinct brand for Khanh Hoa in terms of scale and standard,” he emphasized.