Digital transformation in trade promotion is rapidly becoming a key driver in bridging geographical gaps, enabling direct connections between businesses and consumers domestically and internationally.

VOV.VN - The Vietnam Trade Promotion Agency (VIETRADE) will organise an online seminar on July 16 to help Vietnamese businesses boost export and conquer the highly competitive US market.

Vietnamese businesses, particularly small and medium-sized enterprises (SMEs), must embrace digital and AI transformations to remain competitive and achieve sustainable growth, experts said.

Around 91% of Vietnamese business leaders are considering hiring for artificial intelligence (AI)-specific roles, surpassing the global average by 13 percentage points, according to Microsoft Vietnam’s latest report released on June 12.

As global trade faces growing uncertainties and tariff risks, particularly from the US, Vietnamese businesses are increasingly turning to the Middle East as a stable, untapped export market.

As Vietnam’s export turnover has yet to fully reflect its potential within the ASEAN region, enhancing the presence of Vietnamese goods and seizing opportunities in this market is essential, particularly amid tariff fluctuations.

VOV.VN - Amid mounting tariff pressure from the US, Vietnamese businesses are shifting their focus to Germany, Europe’s largest economy, known for its strong purchasing power, modern distribution network, and transparent, stable business environment.

In a bid to diversify its economic partnership, Cuban President Miguel Díaz-Canel held a meeting on May 16 with a delegation of Vietnamese businesses led by the Thai Binh Group.

The Vietnamese Embassy in the US and the US Embassy in Vietnam jointly organised an event named "Connect with Vietnam" in Washington D.C., on May 12 (local time), drawing representatives from numerous Vietnamese businesses, and US enterprises, law and consulting firms, and banks.

VOV.VN - More than 100 Vietnamese businesses are taking part in the SelectUSA Investment Summit 2025 in Maryland from May 11 to 14, aiming to expand cooperation and explore a wealth of investment opportunities in the United States.