The recognition of Mui Ne among Booking.com’s top global trending destinations for 2026, alongside Bilbao (Spain), Barranquilla (Colombia), Philadelphia (the US) and Guangzhou (China), underscores a shift in Vietnam’s tourism toward greater distinctiveness and depth.

VOV.VN - Vietnam’s tourism industry is accelerating the adoption of artificial intelligence (AI) as a strategic driver for sustainable growth, as the industry looks to build on its strong post-pandemic recovery.

VOV.VN - A “Visit Malaysia 2026” seminar was held in Hanoi on April 8 by the Malaysia Tourism Promotion Board (Tourism Malaysia), as part of the Visit Malaysia Year 2026 (VM2026) campaign.

VOV.VN - Summer 2026 marks a turning point for Vietnam’s tourism industry, as travelers’ evolving preferences are transforming trips from simple holidays into experiential journeys that reflect personal values and emotional connections.

VOV.VN - Vietnam’s aviation and tourism industries are seeking to respond to soaring fuel prices with cost controls, route optimisation, and flexible travel products to sustain growth.

VOV.VN - A group of Philippine journalists and judges of the BrightLeaf Agricultural Journalism Awards said in an article published in The Philippine Star that they had found the “answer” to Vietnam’s recent tourism boom after a trip to central Vietnam.

VOV.VN - Vietnam’s domestic tourism industry is facing mounting pressure from rising transport costs, particularly airfares, as demand for travel increases during the peak holiday season.

VOV.VN - The Vietnam International Travel Mart (VITM) 2026 will take place from April 9 to 12 at ICE Hanoi (International Centre for Exhibition) under the theme “Digital transformation and green growth – elevating Vietnam’s tourism”, and is expected to featur 450 domestic and international booths.

VOV.VN - A surge in tourist arrivals and rising hotel performance in Vietnam are attracting a growing number of international hospitality brands seeking to expand into the country’s fast-growing luxury hotel market.

VOV.VN - Vietnam is seeking to strengthen international tourism promotion through potential cooperation with global visa services provider VFS Global.