Vietnam is always one of Malaysia’s key tourism markets in Southeast Asia. In 2025, Malaysia welcomed more than 331,000 visitors from Vietnam, making Vietnam one of its top 15 international source markets. Tourism cooperation between the two countries has continued to develop positively, as seen in steady growth in two-way travel and improved air connectivity.

There are currently about 180 flights per week between Vietnam and Malaysia, offering more than 32,500 seats, operated by multiple airlines connecting Hanoi, Ho Chi Minh City, Da Nang, Phu Quoc and Nha Trang with destinations in Malaysia.

A representative of Batik Air in Vietnam said the airline plans to expand its regional flight network this year, including a new route from Kuala Lumpur (KUL) to Phu Quoc (PQC), scheduled to launch in summer 2026 with a frequency of four flights per week.

In his address, Malaysian Ambassador to Vietnam Dato' Tan Yang Thai said similarities in culture, geographical proximity and their location within Southeast Asia provide favourable conditions for deeper cooperation between Vietnam and Malaysia.

As part of the campaign, Malaysia introduced the theme “Surreal Experiences”, with travel programmes designed to offer deeper experiences, more meaningful connections and personalised journeys.

Niche tourism products such as stargazing tours, golf tourism, wellness tourism and study tours are also being promoted, along with seasonal shopping campaigns in summer and at year-end to attract visitors.

From April 9 to 12, Tourism Malaysia will take part in the Vietnam International Travel Mart 2026 in Hanoi with a view to showcasing a wide range of tourism products and interactive experiences to connect directly with visitors and partners in Vietnam.

The agency is also expanding its activities on digital platforms through widely shared content and cooperation with well-known figures, to keep up with modern travel trends and habits among Vietnamese tourists.

Malaysian famtrip delegation to survey Khanh Hoa tourism

VOV.VN - Efforts to further promote tourism are set to be strengthened as the Khanh Hoa Tourism Association, in coordination with the Lam Dong Tourism Association, welcomes a Malaysian famtrip delegation to survey destinations, accommodation facilities, and tourism services in the Central Highlands province of Lam Dong and the south-central coastal province of Khanh Hoa, the association said on December 10.