VOV.VN - As Christmas 2025 approaches, major cities including Hanoi, Ho Chi Minh City and Da Nang are seeing bustling streets and festive displays, but overall consumer spending remains below last year’s level.

Market inspectors uncovered more than 23,000 violations across Vietnam in 2025, collecting VND372 billion (US$14.3 million) in fines as authorities intensified enforcement against counterfeit products and online fraud.

Amid booming digital commerce, product traceability is emerging as the crucial “passport” for Vietnamese goods to expand globally, even as fragmented systems and weak data authentication continue to hinder its full effectiveness.

The Nation of Thailand on December 6 published an article on e-commerce in Vietnam, highlighting the strong potential of the country’s food and beverage (F&B) market driven by new consumer shopping habits.

VOV.VN - Rapid growth in digital platforms and ample room for export growth are opening fresh opportunities for Vietnamese businesses to break through via e-commerce.

Amazon will support Vietnam in becoming a regional hub for exports via e-commerce in Southeast Asia, its Vice President for International Public Policy & Government Affairs Susan Pointer told Deputy Prime Minister Le Thanh Long during their meeting in Hanoi on December 5.

VOV.VN - Vietnam’s e-commerce sector is expanding rapidly, contributing US$22 billion to ASEAN’s online market and positioning the country among the regional leaders, while cross-border initiatives aim to strengthen Vietnamese firms’ global competitiveness.

The year-end period remains a peak season for retail, but this year’s standout trend is the shift towards technology-driven operations and data-based promotions.

VOV.VN - This year’s Black Friday, one of the largest shopping events with promotions across both e-commerce platforms and physical stores, sees consumers approaching purchases more cautiously and selectively despite widespread discounts.

The US has announced the preliminary conclusion of its anti-dumping duty review on Vietnamese honey, with a significant reduction in the duty rate compared to the previous period.