The E-commerce Forum 2026, scheduled for February 2 as part of the First Glorious Spring Fair 2026, will convene regulators, local authorities, businesses and digital platforms to advance coordinated action towards safe, transparent and sustainable e-commerce development.

2026 marks a turning point for Vietnam’s fast-evolving e-commerce sector, shifting from high-speed expansion to a more regulated, standardised phase that levels the playing field for multichannel and cross-border platforms.

Vietnamese consumers spent more than VND1.17 trillion (US$44.5 million) a day on online shopping in 2025, with revenues for major e-commerce platforms soaring sharply, statistics from data market research platform Metric.vn show.

VOV.VN - Cross-border e-commerce is emerging as a powerful “fast track” that enables Vietnamese agricultural products to penetrate the ASEAN market, significantly reducing reliance on traditional intermediaries.

The Presidential Office on January 6 held a press conference to announce the State President’s orders promulgating 12 laws passed at the 10th session of the 15th National Assembly.

Vietnam's retail revenue hit roughly US$269 billion in 2025, with total goods sales and service revenue expanding 9-10% from a year earlier, the fastest pace in five years outside pandemic-distorted periods, according to the Vietnam Domestic Market Report 2025 from the Ministry of Industry and Trade.

Hanoi tops the 2025 Vietnam eBusiness Index (EBI) with 74.7 points, followed by Ho Chi Minh City with 73.5 points. Da Nang ranks third with 28.1 points.

E-commerce is evolving from a domestic retail channel into a strategic infrastructure for export expansion, forming a “digital runway” that enables Vietnamese enterprises to reach global consumers directly, bypassing traditional distribution chains.

VOV.VN - Amid a major restructuring of global supply chains, Vietnam’s wood industry is turning to e-commerce as a more sustainable growth channel, shifting from contract manufacturing toward direct-to-consumer exports and higher value creation.

Amid the rapid expansion of e-commerce and social networks, trade fraud and the sale of counterfeit and imitation goods have become increasingly sophisticated, posing major challenges to market surveillance and regulation.