The e-commerce market of Vietnam has expanded strongly in recent years, becoming a popular business method among enterprises and consumers.

The Korea Trade-Investment Promotion Agency (KOTRA) has announced that it is running an event to promote the Republic of Korea (RoK)’s high quality consumer products in Vietnam at the Estella Place shopping mall in Ho Chi Minh City and Shopee e-commerce platform.

National flag carrier Vietnam Airlines has launched an e-commerce platform called VNAMALL (http://vnamall.vietnamairlines.com/), offering discounted deals on more than 300 products as part of its Black Friday promotional event.

E-commerce platforms have launched sale promotion programs for Single’s Day November 11, the biggest shopping event of the year, promising big sales on millions of items.

Vietnam’s exporters should pay more attention to expanding sales on e-commerce platforms besides trade promotion activities in particular in order to expand export of ago-forestry-aquaculture products to China and its Guangdong province, according to the Vietnam Trade Promotion Agency (Vietrade).

The Ministry of Industry and Trade’s task force in collaboration with the Viettel Post Joint Stock Corporation (Viettel Post) have launched a shopping service on Viettel Post’s Voso.vn e-commerce platform to help people access sources of food without leaving their homes amid the COVID-19 pandemic.

VOV.VN - The National Innovation Center (NIC) and the Amazon Global Selling Vietnam have co-hosted a webinar aimed at promoting the export of handicraft products via the Amazon e-commerce platform.

As Vietnamese enterprises are facing difficulties due to the COVID-19 pandemic, online trading is considered a "tool" to help them turn the situation around, and at the same time opening up many opportunities for businesses to join the global supply chain.

Some special cooperation programmes are being carried out by the Ministry of Planning and Investment (MPI) with a view to helping Vietnamese enterprises boost exports via e-commerce giant Amazon.

Vietnam looks to connect 5 million farming households to e-commerce platforms this year, which would create breakthroughs in the development of the digital economy in the agriculture sector, Deputy Minister of Information and Communications Pham Anh Tuan said.