More than 500 domestic and international brands are showcasing their latest advertisement products and technologies at the Vietnam Ad & Fun Week 2025, which officially opened on July 24 at the Quang Trung Software City in Ho Chi Minh City.

VOV.VN - Amid fierce international competition, Vietnamese companies must focus on building sustainable brands and developing key products through cross-border e-commerce to expand globally, increase product value, and foster sustainable growth opportunities, said experts at a conference in Ho Chi Minh City on July 25.

International visitors are especially fond of hands-on traditional craft experiences and OCOP products in Hoi An ancient town, now part of Da Nang, according to Le Doan Phuoc, a tour guide from a travel company in the central city.

VOV.VN - The city of Da Nang will postpone the first Ngoc Linh Ginseng and Medicinal Herbs International Festival, originally planned for 2025, to a more suitable time in 2026, according to the Da Nang Department of Agriculture and Environment.

Viettel has topped Vietnam’s brands in Sustainability Perceptions Value (SPV), with an estimated value of US$347 million, according to the Sustainability Perceptions Index 2025 report by Brand Finance, the world’s leading brand valuation consultancy.

VOV.VN - Vietnamese entrepreneur Thai Huong, founder of TH Group specialising in nutritious, safe and fresh food and dairy products with international standards has been honoured with the title “Excellence in Sustainability Leadership” at the recent Global Brand Awards 2025 by the UK-based Global Brand magazine.

The Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank) has been honoured as one of Southeast Asia’s Top 30 Most Valuable Brands in 2024, as announced by leading global market research company Kantar BrandZ.

State President Luong Cuong has urged authorities at all levels, sectors, localities, craft villages, and artisans to pay special attention to preserving and promoting national culture, ensuring traditional handicraft products reach out further with growing prestige and brand recognition in both domestic and international markets.

VOV.VN - The Ministry of Industry and Trade is set to launch Vietnam Grand Sale 2025, a nationwide promotional campaign running from June 14 to July 14, with the goal of enhancing trade promotion, strengthening Vietnamese brands, and stimulating domestic consumption.

VOV.VN - Vietnam National Brand Week opened on May 26 at World Expo 2025 in Osaka, Japan, spotlighting the country’s image as a nation of innovation and global integration.