VOV.VN - Vietnam’s tourism industry enters 2026 with a renewed focus on quality-driven growth after a historic recovery in 2025, as policymakers and sector leaders urge a shift from sheer visitor numbers toward enhanced experiences, sustainable development and repeat visits.

Vietnam promoted its tourism strengths at the HOLIDAY & SPA EXPO 2026, one of the largest annual travel fairs in Bulgaria and the Balkan region, in a bid to expand its presence in Southeast Europe.

Authentic Asia DMC, in coordination with the Little Hoi An Group, Vietstar Cruises Investment JSC and Destination Chase, hosted a workshop introducing Vietnam’s tourism offerings in Tel Aviv on February 1, as part of the 32nd International Mediterranean Tourism Market (IMTM 2026).

VOV.VN - Agoda has pledged to step up cooperation with Vietnam in tourism promotion, introduction of new destinations, infrastructure communication and data sharing in order to enhance the country’s visibility and attract more international visitors.

VOV.VN - Vietnam will promote its national tourism brand at the ASEAN Tourism Forum (ATF) 2026 and the TRAVEX international travel trade show in Cebu, the Philippines, from January 28–30, in an effort to attract more visitors and work toward a target of welcoming 25 million international arrivals in 2026.

VOV.VN - Nguyen Phuong Linh, a 23-year-old contestant from Hanoi, was crowned Miss Vietnam Tourism 2026 at a grand finale held in the northern mountain resort of Sa Pa of January 10.

Vietnam has been named one of the 52 destinations for 2026 by The New York Times – one of the world’s most widely read newspapers. Notably, to illustrate Vietnam’s tourism, the New York Times editorial team chose the Hon Thom Cable Car in Phu Quoc instead of more traditional imagery.

VOV.VN - Many experts and industry leaders gathered at the Insiders Forum held in Hanoi on January 7 to explore the emerging growth drivers shaping Vietnam’s tourism industry during its post-pandemic restructuring.

Building a comprehensive and consistent tourism data system is emerging as a crucial condition for Vietnam’s tourism sector to strengthen governance capacity, improve competitiveness and enhance visitor experiences.

Vietnam’s domestic tourism market is recording encouraging signs ahead of the 2026 New Year holiday, following the announcement that the public break will last four consecutive days from January 1 to 4.