Over 900 livestreamed sessions, 1.8 billion views on TikTok shops using the hashtags #OnlineFriday and #TuHaoHangViet, nearly 4,750 response videos, and over 30 departments of industry and trade are just a few of the remarkable statistics showcasing the success of Vietnam's National E-commerce Week.

VOV.VN - The Ministry of Industry and Trade launched Vietnam Online Friday 2024 on November 29 evening aimed at boosting e-commerce and providing consumers with the opportunity to purchase quality products at discounted prices.

The revenue gap between the leading multi-industry e-commerce platforms in Vietnam is increasing.

VOV.VN - E-commerce sales in Vietnam are likely to surpass the US$30 billion mark by the end of 2024 thanks to local growing consumer trends that help drive up online sales via e-platforms, said delegates at a meeting in Ho Chi Minh City on July 29.

Vietnamese consumers spent VND143.9 trillion (US$5.7 billion) buying 1.53 million items on five e-commerce platforms in the first half of this year, representing a rise of 54.91% and 65.55% over the same period last year, respectively, according market analysis firm Metric.

Vietnam, along with Thailand, are the two fastest growing e-commerce markets in Southeast Asia, according to the recently released report '2024 E-commerce in Southeast Asia' by Momentum Works.

Domestic consumption is likely to lose steam as consumers face uncertainties, along with changes to shopping trends. Meanwhile, businesses have reported it's increasingly difficult to maintain purchasing power and reduce inventory buildup, said industry insiders and economists.

A conference on promoting cross-border e-commerce and payment between Vietnam and Singapore was held in Shopee Singapore headquarters on May 30.

The e-commerce market of Vietnam was robust in the first quarter of this year with total revenue of the top five platforms, including Shopee, TikTok Shop, Lazada, Tiki and Sendo, reaching more than VND71 trillion (US$2.79 billion), an increase of 79% over the same period last year, according to a recent report by Metric.

Vietnam is one of the most potential markets in the Asia-Pacific region for shoppertainment - a trend that combines online shopping with entertainment, according to a report named “Shoppertainment: APAC’s Trillion-Dollar Opportunity” by the US-based Boston Consulting Group (BCG) and TikTok.