Placing Vietnamese products on supermarket shelves overseas has moved beyond traditional trade promotion to become a key element in restructuring production and exports, with the aim of raising product value and strengthening the national brand in global distribution networks.

The Hanoi Shopping Festival 2025 opened on December 25 evening at the Culture, Information and Sports Centre on Cao Lo Street, Dong Anh commune.

Amid booming digital commerce, product traceability is emerging as the crucial “passport” for Vietnamese goods to expand globally, even as fragmented systems and weak data authentication continue to hinder its full effectiveness.

The first Autumn Fair 2025 has quietly asserted itself as something more than a mere bazaar for domestic wares: it is, in essence, a vital conduit for companies to penetrate global markets, boost exports and elevate the global reputation of “Made-in-Vietnam” brands.

The Autumn Fair 2025, open to the public at the Vietnam Exposition Centre in Hanoi's Dong Anh commune until November 4, is expected to become the season's largest cultural and trade event.

Vietnam’s economy is forecast to exceed US$505 billion by the end of 2025, placing the country among the world’s 30 largest economies, according to projections by the World Bank.

Product identification and traceability remain the two pillars of modern market management, Tran Huu Linh, Director General of the Department of Domestic Market Management and Development under the Ministry of Industry and Trade, said at a conference on October 9 on enhancing the value of Vietnamese products.

VOV.VN - The Ministry of Industry and Trade, in coordination with relevant agencies, hosted a forum in Hanoi on October 9 to emphasise the critical role of identification and traceability technology in enhancing the competitiveness of Vietnamese products in both domestic and international markets.

The first-ever Vietnamese Goods Week in France’s Grand Est region opened at the Carrefour hypermarket in Verdun city on October 1, marking the first time a Vietnamese trade and cultural promotion activity has been held in this borderland area, far from Paris.

The Vietnam-Cambodia Business Association (VCBA) organised its first congress in Phnom Penh from September 28-29, discussing measures to bolster bilateral trade cooperation and strengthen Vietnamese goods’ presence in the neighbouring country.