Artificial intelligence (AI), chatbots, and virtual assistants flood into the tourism industry, offering business owners unprecedented opportunities to personalise guest experiences while reducing operating costs.

The Quang Ninh Tourism Association underscored its commitment to delivering a complete and safe experience for visitors, affirming that Ha Long Bay and Quang Ninh as a whole remain safe destinations.

VOV.VN - While Vietnam’s tourism industry is witnessing a strong recovery with growing numbers of international arrivals, the share of luxury travelers with high spending capacity and sophisticated expectations remains modest.

VOV.VN - After enduring a severe downturn during the COVID-19 pandemic, Vietnam’s tourism industry has shown strong recovery, positioning itself as a rising star on Southeast Asia’s tourism map.

VOV.VN - Ho Chi Minh City welcomed more than 22.1 million visitors during the six-month period, generating nearly VND118 trillion (approximately US$4.6 billion) in tourism revenue, a 27.3% year-on-year increase that represents 45.4% of the city’s annual target, according to the municipal Department of Tourism.

VOV.VN - Policymakers, experts and business leaders gathered at a national forum in Hanoi on June 25 to emphasise the urgent need for innovation in Vietnam’s cultural and tourism industries.

Vietnam’s tourism sector continues to face a significant shortage of skilled labour, both in terms of quantity and quality, posing a serious challenge to its sustainable development, according to industry insiders.

VOV.VN - Many tourism and travel businesses in Ho Chi Minh City have begun applying AI and social media to promote products, analyze data, provide consultation services, and reach target customers.

VOV.VN - A high influx of holidaymakers flocking to destinations and landmarks across the country, especially Ho Chi Minh City, during the April 30 and May 1 holiday period this year has signaled positive trends for Vietnam’s tourism and aviation industries.

VOV.VN - Up to 800 firms will take part in the MICE Expo 2025 in Hanoi on September 26, aiming to explore cooperative opportunities and strategize the development of Vietnam's MICE tourism sector and the broader tourism industry.