The Government’s resolution on visa exemption for citizens of 12 countries has been assessed as a strategic move, giving fresh momentum to Vietnam’s tourism recovery and strengthening the country's position on the global tourism map.

For the first time, Da Nang has been ranked among the top 10 Asian cities with the highest rate of returning visitors. To welcome over 17.3 million visitors this year, the central city is stepping up efforts to attract tourists, with digital transformation seen as a key driver for promoting its destinations.

Hanoi is entering a golden period for tourism growth, marked by increasing visitor numbers and improved travel experiences.

Vietnam recorded the highest growth in international tourist arrivals in the Asia–Pacific region during the first quarter of 2025, according to the May edition of the World Tourism Barometer released by the United Nations Tourism Organisation (UN Tourism).

With over 78 million internet users and 73.3% of the population using social networks, Vietnam possesses an ideal environment to drive the development of a robust digital ecosystem and a thriving tourism technology sector.

The capital city of Hanoi is envisaged to become the nation’s tourism growth pole in the north under the tourism system planning for 2021-2030 with a vision to 2045 recently announced by the Ministry of Culture, Sports and Tourism.

VOV.VN - Ho Chi Minh City welcomed nearly 2.7 million foreign tourists during the first six months of the year, representing a year on year rise of 38% and meeting 44.6% of this year’s target, according to the municipal Department of Tourism.

VOV.VN - Laophattananews, a publication of the Lao Journalists Association, recently published an article highlighting its positive impression of the growth rate of the Vietnamese tourism industry.

Ho Chi Minh City expects strong tourism growth in 2024 following its encouraging outcomes in 2023, said Director of the municipal Tourism Department Nguyen Thi Anh Hoa.

The investment of domestic and foreign investors in tourism infrastructure, especially resort real estates, poor rural areas have been turned into enchanted destinations for tourists, making Vietnam more attractive to investors.