Blessed with a cool climate, misty charm, and occasional snowfall, Sa Pa in northern Lao Cai province has turned its Winter Festival into a signature tourism brand, making the mountain town a magnet for visitors during the year-end festive season and a major contributor to local tourism growth.

VOV.VN - World-renowned travel guide Lonely Planet has named eight must-do treks in Vietnam, spanning the mountainous north and routes across the country, offering travelers a chance to escape crowds and experience local hospitality.

Vietnamese runners dominated the Vietnam Mountain Marathon (VMM) 2025 in Sa Pa ward, Lao Cai province, which took place from September 19-21 with the participation of trail runners from 47 countries and territories.

The 12th Vietnam Mountain Marathon (VMM), set for September 20, will see nearly 2,000 runners from 47 countries ready to tackle the grueling 50km and 100km ultra-marathons, both part of the prestigious World Trail Majors circuit, organisers announced.

VOV.VN - Tour bookings to Sa Pa, a major tourist resort in northern Vietnam, from the Republic of Korea soared in the first half of 2025, with a staggering 333% year-on-year increase, according to Hana Tour, the RoK’s largest travel agency.

VOV.VN - The first-ever Lao Cai International Travel Mart, themed “Lao Cai Tourism – Connecting Green Aspiration”, kicked off at the pedestrian street in Lao Cai City on June 5 evening.

VOV.VN - Channel News Asia has named three Vietnamese destinations - Sa Pa in the northern mountainous province of Lao Cai, Da Lat in the Central Highlands of Lam Dong, and Ba Na Hills in the central city of Da Nang among 10 cooling getaways in Asia to escape Singapore’s scorching heat.

VOV.VN - Vietnam’s tourist town of Sa Pa in the northern mountainous province of Lao Cai has been ranked third on the list of top 28 offbeat honeymoon destinations in the world for this year’s trip, by Indian website Travel Triangle.

VOV.VN - Sa Pa, Moc Chau, Hanoi, and Ha Giang are some of the top destinations in northern Vietnam for tourists to enjoy during the Lunar New Year holiday.

The northern province of Lao Cai expects to welcome about 360,000 visitors during the nine-day Lunar New Year (Tet) holidays from January 25 to February 2, an increase of 40% year-on-year, according to the provincial Department of Tourism.