Ahead of “Family Month” in May, Naver, the Republic of Korea’s leading internet company, described Vietnam as an ideal getaway due to its proximity and similar time zone, noting that Sa Pa is particularly suitable for middle-aged and senior travellers. Visitors can reach the summit of Fansipan, known as the “Roof of Indochina”, by cable car in about 20 minutes, providing access to its spiritual complex without strenuous trekking.

Echoing this view, Thailand’s Bangkok Today described Sa Pa as a destination combining romance and adventure, recommending the Muong Hoa mountain railway through scenic valleys and visits to Ban May cultural village, which recreates the daily life of ethnic minority communities in the highlands.

Beyond Asia, Sa Pa has strengthened its global appeal after being listed among the world’s 53 most beautiful small towns by Condé Nast Traveller. Its terraced rice fields, trekking routes and distinctive local culture continue to attract international visitors.

The attention from international media has translated into strong tourism growth for Lao Cai province, which has welcomed about 3.4 million visitors so far this year, including more than 515,000 international arrivals, generating an estimated VND12.87 trillion in revenue, exceeding 25% of its annual target.

Digital platforms have become important channels for promotion, attracting hundreds of thousands of monthly interactions.

The period from February to May is considered the best time to visit Sa Pa, with highlights including a 50,000 sq.m rose festival in late April and vibrant spring blossoms across the northwest highlands..

Sapa listed among Asia’s most popular rural getaways

VOV.VN - Sa Pa ward in the northern mountainous province of Lao Cai has been named among Asia’s top rural destinations, according to digital travel platform Agoda.