Major e-commerce marketplaces have rolled out programmes to boost sales of Tet goods until the end of January 31 as the largest and longest festival of Vietnamese people is approaching.

Online shopping will still be booming this year, even if the COVID-19 pandemic is over, experts have said.

VOV.VN - Many production, business, and service sectors based in Ho Chi Minh City have witnessed a sharp drop in revenue due to the negative impact of the COVID-19 pandemic, although e-commerce remains a bright spot after recording strong growth, with this trend expected to continue moving forward.

Vietnam’s e-commerce sector is looking back on a year full of booming business, fuelled not only by increasing demand but also by technological innovations that foster more interaction between buyers and sellers.

E-commerce platforms have launched sale promotion programs for Single’s Day November 11, the biggest shopping event of the year, promising big sales on millions of items.

VOV.VN -The nation is witnessing strong development in information technology and telecommunications (ICT), whilst it is also devising a strategy to grow further.

Though e-commerce channels are considered one of the best solutions to sell local products amid the pandemic, legal risks from the activities remain a concern.

The annual ASEAN Online Sale Day is being held from August 8 to 10, creating an avenue for retailers across various sectors to showcase their offerings and reach out to the larger regional market, China’s Xinhua reported.

VOV.VN - Chi Linh city in the northern province of Hai Duong hosted a recent conference on August 5 aimed at supporting the consumption and export of local agricultural products, especially longans.

Vietnam has the highest number of people shopping on e-commerce platforms in the Southeast Asia region with some 49.3 million people, according to the E-commerce White Book 2021 released by the Vietnam E-Commerce and Digital Economy Agency (IDEA).