Video shopping is emerging as a new trend, compelling sellers to adopt multi-channel strategies while enhancing key services such as express delivery, after-sales support and exclusive promotions.

A report by the e-commerce analytic platform Metric has shown that the total revenue of the five largest e-commerce platforms in Vietnam reached VND318.9 trillion (US$12.6 billion) in 2024, 37.4% higher than 2023.

VOV.VN - The Ministry of Industry and Trade launched Vietnam Online Friday 2024 on November 29 evening aimed at boosting e-commerce and providing consumers with the opportunity to purchase quality products at discounted prices.

Vietnamese e-commerce platforms’ revenues fell significantly in the third quarter of this year, while foreign platforms saw considerable expansion, according to a recent report by e-commerce data company Metric.

VOV.VN - E-commerce sales in Vietnam are likely to surpass the US$30 billion mark by the end of 2024 thanks to local growing consumer trends that help drive up online sales via e-platforms, said delegates at a meeting in Ho Chi Minh City on July 29.

The e-commerce market of Vietnam was robust in the first quarter of this year with total revenue of the top five platforms, including Shopee, TikTok Shop, Lazada, Tiki and Sendo, reaching more than VND71 trillion (US$2.79 billion), an increase of 79% over the same period last year, according to a recent report by Metric.

Sustainable eCommerce will connect individual shopping behaviors towards long-term shopping trends including search, selection, purchase, payment and exchange.

Vietnam’s e-commerce is projected to continue booming in 2023 and developing firmly in the following years, aided by a series of growth drivers such as the wave of digital transformation, consumers’ trust, technological infrastructure, and favourable mechanisms and policies issued by the Government.

VOV.VN - Vietnam and Thailand should increase cooperation in distributing goods on online retail systems, suggested Deputy Prime Minister cum Minister of Commerce of Thailand Jurin Laksanawisith.

Major e-commerce marketplaces have rolled out programmes to boost sales of Tet goods until the end of January 31 as the largest and longest festival of Vietnamese people is approaching.