Vietnam remains an attractive market for retailers as local consumers remain optimistic about the economic challenges and are driving premium purchases.

In Vietnam, business-to-business (B2B)-focused fintech presents new revenue and growth streams for enterprises of all sizes, experts said.

VOV.VN - The National Payment Corporation of Vietnam (NAPAS) and representative office of the Vietnam National Administration of Tourism (VNAT) in the Republic of Korea (RoK) signed an MoU in Hanoi on February 28 aiming to promote digital payment services between the two countries.

In the context of the extensive digitalisation of services and multidimensional impacts of COVID-19, the behavior and expectation of Vietnamese consumers have changed, turning digital payment into an evitable trend of the economy and their priority.

Visa, the world’s leader in digital payments, on March 28 announced the expansion of the She’s Next Grant Programme in Vietnam to support women entrepreneurs in capital mobilisation, business governance and development.

VOV.VN - Visa, the world’s leader in digital payments, and VNPAY, Vietnam’s top fintech company, have entered a strategic partnership to enhance the digital payments experience in Vietnam.

Over the past decade and a half, VNG has diversified into cloud computing, ads, digital payments and media, and built up one of the biggest digital user bases in Vietnam, said an article recently published on the Japanese newspaper Nikkei Asia.

Forms of digital payment have become more popular in Vietnam, particularly e-wallets and QR codes.

The growing demand for imported products in Vietnam and other markets will fuel runaway growth for cross-border e-commerce. However, the speed of expansion could also impose a burden on the government as it looks to efficiently supervise the fresh business model.

The world leader in digital payments Visa and global cross-border peer-to-peer (P2P) payments and money transfer service provider MoneyGram International recently launched a real-time P2P payment solution to Vietnam.