More than a decade ago, when Vietnam’s tourism industry first began to focus on shaping a national brand, the idea of appointing “tourism ambassadors” emerged, opening the door to a fresh and creative approach to international promotion.

VOV.VN - At the recent 2025 International Travel Expo Ho Chi Minh City (ITE HCMC), travel company Victoria Tour maximised B2B meetings and B2C promotional activities, reinforcing its reputation and expanding its international brand recognition in the tourism industry.

VOV.VN - UN Tourism has identified Vietnam as one of the strongest-performing major destinations worldwide, according to the latest Tourism Barometer released on September 9.

VOV.VN - The Da Nang International Tourism Festival 2025 is scheduled to take place at the Ariyana International Convention Centre in the central city of Da Nang on October 16-17, bringing together a wide range of domestic and international enterprises.

VOV.VN - Victoria Tour has recently served a MICE tourism delegation of nearly 1,000 people from China who came to Hanoi to seek investment and business cooperation opportunities.

VOV.VN - The Ministry of Culture, Sports and Tourism (MoCST) has assigned the Vietnam Culture and Arts Exhibition Center to take the lead, in coordination with relevant agencies, in organizing the Mid-Autumn Festival 2025 from October 2 to 5 at the Vietnam Culture and Arts Exhibition Center in Hanoi.

A “Street culture month” programme, themed “Lam Dong - convergence of essence, connection of emotions,” kicked off in Phan Thiet ward on September 6 as a highlight of the “Tourist Destination Experience Month 2025,” organised by the Lam Dong provincial Department of Culture, Sports and Tourism.

VOV.VN - The Northeast Asia and Southeast Asia (ASEAN) regions have been identified as key markets in Vietnam’s tourism strategy to achieve its ambitious goal of welcoming 25 million international visitors in 2025, heard a national travel conference held recently in Ho Chi Minh City.

VOV.VN - A press conference on the Miss Tourism Ethnic Vietnam 2025 contest was held on September 7 in Moc Chau, northern Son La province, aiming to honor the beauty, intelligence, and resilience of Vietnamese women while promoting the cultural, tourism, and heritage values of 54 ethnic groups to the international community.

With its majestic beauty and unique location, the Ban Gioc (Vietnam) – Detian (China) Waterfalls site, the first cross-border tourism cooperation area jointly developed by the two countries, has become a popular destination attracting large numbers of visitors from both sides.