VOV.VN - As international arrivals surge and global travel trends shift toward safer, culture-focused destinations, Vietnam is positioning itself to move beyond budget tourism and compete through high-value experiences and service quality.

VOV.VN - From shared family meals and community dances to traditional folk games, Family Day 2026 at the Vietnam National Village for Ethnic Culture and Tourism this June is not only celebrating Vietnamese family values but also creating a vibrant space for cultural exchange among ethnic communities nationwide.

VOV.VN - Entrepreneur and performer Van Pham will represent Vietnam at Mrs Tourism Queen International 2026, scheduled to take place in Hua Hin, Thailand, from June 1 to 7.

Vietnam’s tourism industry is accelerating its transition towards greener and more sustainable development as localities, destinations and businesses increasingly view green transformation not merely as a trend, but as a vital requirement to enhance competitiveness and ensure long-term growth.

Vung Tau ward in Ho Chi Minh City is continuing its push toward sustainable tourism development after securing the ASEAN Clean Tourist City title for three consecutive terms, reinforcing its reputation as one of southern Vietnam’s leading coastal destinations.

Lao Cai is consolidating its position as one of Vietnam’s leading tourist destinations as authorities are accelerating investment in infrastructure and tourism facilities to turn tourism into a spearhead economic sector of the northern mountainous province.

VOV.VN - Vietnam was among Cambodia’s leading foreign visitor markets in the first quarter of 2026, according to a report by Cambodia’s Ministry of Tourism cited by the Khmer Times.

An increasing number of travel and tourism businesses in Ho Chi Minh City are launching new products that combine culinary experiences with Vietnam’s rich ethnic cultural heritage, in response to evolving traveller preferences and efforts to stimulate tourism demand.

VOV.VN - Rather than focusing solely on increasing visitor numbers, Ho Chi Minh City is accelerating the development of experience-based tourism products, night-time economy activities, and premium services in an effort to extend visitors’ stays and boost tourist spending.

Following a strong recovery, Vietnam’s tourism sector is entering a new growth cycle marked by profound changes in market scale, consumer behaviour, and operating and promotional models.