Vietnam’s pavilion has captured great attention at the 2026 FITUR International Tourism Fair in Madrid, with cultural and culinary showcases, trade promotion activities, and initiatives to strengthen tourism cooperation with European partners.

According to statistics, bookings for flights to the central coastal province of Khanh Hoa on China’s Ctrip platform in 2025 rose by 28% year-on-year, heard at a working session on ways to increase the number of Chinese arrivals held by the provincial tourism sector on January 22.

As the Lunar New Year (Tet) approaches with a nine-day holiday, tourism demand is becoming increasingly vibrant, with a wide range of domestic and international tours being rolled out.

With around one month to go before Lunar New Year Festival (Tet), Ho Chi Minh City’s tourism market is gathering momentum, as visitor numbers climb steadily and businesses step up the promotion of culture- and cuisine-based products to draw travellers and further popularise Vietnam’s image.

VOV.VN - Vietnam is accelerating the development of a smart tourism ecosystem as the state tourism authority and a major commercial bank move to integrate digital technology and financial solutions across the tourism value chain.

VOV.VN - International cruise tourism to Vietnam’s northern province of Quang Ninh has shown strong momentum at the start of 2026, signaling a promising outlook for the year ahead and reinforcing the province’s standing on the global cruise tourism map.

Preserving the traditional longhouses of the Ede ethnic people helps protect cultural heritage while supporting community-based tourism. This sustainable approach ensures these structures last for generations and provides income for local communities.

Lung Cu commune in Tuyen Quang province has chosen tourism as its leading economic sector, not only capitalising on local strengths but also as a natural path to create jobs, support sustainable poverty reduction, and enhance living standards in Vietnam’s northernmost region.

VOV.VN - Vietnam is increasingly being seen as an attractive destination for Philippine travelers, with expanded direct air links expected to further boost visitor numbers to what qa.philstar.com has described as a rising tourism star in Southeast Asia.

VOV.VN - The central city of Da Nang has welcomed a MICE group from QuantumEdge Capital India, marking the city’s first international MICE arrivals of 2026.