Vietnam promoted its tourism strengths at the HOLIDAY & SPA EXPO 2026, one of the largest annual travel fairs in Bulgaria and the Balkan region, in a bid to expand its presence in Southeast Europe.

VOV.VN - International travelers are increasingly choosing homestays in Vietnam for authentic cultural experiences, local hospitality and high value at affordable cost.

Key tourist destinations in Lao Cai province are rolling out new products and fast-tracking preparations to welcome a surge of visitors during the extended Lunar New Year (Tet) holiday 2026.

VOV.VN - The Spring Fair 2026, the largest of its kind in Vietnam held from February 2-13, has brought together provinces, travel agencies, hotels, resorts and transportation companies from across the country, offering visitors comprehensive travel information and attractive promotions for their upcoming trips.

VOV.VN - A German visitor has described haircuts and massage services in Vietnam as “among the best in the world,” highlighting their high quality, affordability and professional craftsmanship – the factors that could encourage tourists to spend more on beauty and relaxation services while traveling in the country.

Vietnam’s tourism industry is entering a new growth phase, with Ho Chi Minh City’s special policies opening space and groundbreaking initiatives for leading enterprises, creating a “golden opportunity” for transformation, innovation and strategic growth toward 2035.

VOV.VN - The Da Nang Department of Culture, Sports and Tourism has launched a series of tourism stimulus programmes aimed at boosting visitor arrivals and strengthening the city’s destination appeal in 2026.

VOV.VN - The central coastal city of Da Nang has stepped up promotion of its MICE, wedding tourism brand at Outbound Travel Markets (OTM) 2026 taking place at Jio World Centre in Mumbai, India, from February 5 to 7.

VOV.VN - Vietnam welcomed nearly 2.5 million foreign visitors in January 2026, the highest monthly figure on record, driven by visa reform and stronger tourism promotion.

VOV.VN - The central city of Da Nang has welcomed and supported the wedding of an Indian couple with more than 250 guests, marking the opening of the city’s wedding tourism activities for 2026.