With the spirit of a modern Vietnamese woman passionate about art, culture and self-development, Van Pham said she hopes to promote the image of Vietnamese women as graceful, confident and resilient on the international stage.

Speaking about her decision to join the competition, she described the pageant as more than a beauty contest, calling it an opportunity to explore different cultures, connect with international participants and introduce Vietnamese identity to the world.

“I want to bring the Vietnamese spirit to the international stage. This is an opportunity for me to learn, gain experience and grow through every challenge,” Van Pham said.

Contestants from across the world will participate in diverse activities including sightseeing tours and local tourism promotion; a talent competition; charity programmes; interviews; a fashion show; a beachwear show; a national costume show; and many international cultural exchange activities.

The opening day will see international contestants gather in Bangkok for a welcome ceremony and opening cocktail reception before traveling to Hua Hin for community activities, welcome events and the official sash presentation inspired by 1920s Gatsby style themes.

Contestants will later participate in official photoshoots, national costume and evening gown presentations, city tours, Thai cultural experiences, preliminary judging rounds and talent competitions before the final night of the pageant.

Mrs Tourism Queen International is seen as a platform for modern women, aiming to promote tourism, culture, and community engagement through the image of an inspiring woman.

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