The 2026 Spring Fair has left a strong impression on both domestic visitors and international guests, drawing unexpectedly large crowds.

On the occasion of the first Spring Fair 2026, Vietnam’s Trade Counsellor in Italy Duong Phuong Thao highlighted trade promotion experience in Italy and key priorities for 2026 to strengthen Vietnam-Italy commerce.

At the 2026 Spring Fair, the image of the horse – the mascot of this Lunar Year – has emerged prominently across exhibition spaces and in a wide range of finely crafted gemstone sculptures.

The Spring Fair 2026 welcomed more than 500,000 visitors, with total on-site sales estimated at over VND300 billion (US$11.55 million), excluding revenues generated from contracts and trade cooperation agreements sealed during the fair, according to the Ministry of Industry and Trade (MoIT).

Prime Minister Pham Minh Chinh attended the closing ceremony of the first Glorious Spring Fair 2026 at the Vietnam Exhibition Centre (VEC) in Hanoi’s Dong Anh commune on February 13.

VOV.VN - The Spring Fair 2026, the largest of its kind in Vietnam held from February 2-13, has brought together provinces, travel agencies, hotels, resorts and transportation companies from across the country, offering visitors comprehensive travel information and attractive promotions for their upcoming trips.

VOV.VN - On the occasion of Vietnam hosting the Spring Fair, Tran Le Dung, head of the Vietnam Trade Office in Morocco, spoke with the press about Morocco’s experience in organizing trade fairs and exhibitions, as well as the outlook for bilateral import-export activities between the two countries.

The culinary zone at the ongoing Spring Fair 2026 in Hanoi is showcasing hundreds of dishes and beverages, offering visitors a chance to savour and explore the distinctive flavours of Vietnam’s three regions while taking a break from shopping.

Moving beyond a conventional Tet shopping venue, the first Glorious Spring Fair 2026 is increasingly emerging as an important “gateway” for international businesses seeking access to the Vietnamese market.

Amid the vibrant atmosphere of the Spring Fair 2026, Hue city’s joint exhibition space, themed “Imperial Spring Colours – Heritage Imprints 2026,” stood out as a distinctive cultural highlight, combining quiet elegance with dynamic vitality.