Vietnamese consumers spend over VND1.233 trillion (US$48 million) on online shopping each day on average, highlighting the strong purchasing power of online channels amid the ongoing shift toward digital consumption, according to the latest report by e-commerce growth consultancy YouNet ECI.

VOV.VN -Chairman of the Ho Chi Minh City People’s Committee Nguyen Van Duoc met with Tezuka Daisuke, Chief Representative of AEON Vietnam, on July 2 to discuss investment plans in the newly expanded city.

Vietnamese consumers spent an estimated US$16 billion on online purchases via platforms such as Shopee, Lazada and TikTok Shop in 2024, placing the country among the top three e-commerce markets in Southeast Asia.

VOV.VN - Despite not being a peak shopping day, the shopping scene in Ho Chi Minh City on May 1– International Labor Day, remained lively, with many supermarkets and shopping malls, including Vincom, AEON Mall, Co.opmart, Lotte Mart, and Big C, drawing crowds as they launched attractive promotional campaigns to boost consumer spending.

AEON Vietnam began the construction of AEON Hai Duong Shopping Centre in the northern province of Hai Duong on April 19.

Video shopping is emerging as a new trend, compelling sellers to adopt multi-channel strategies while enhancing key services such as express delivery, after-sales support and exclusive promotions.

The Ministry of Industry and Trade (MoIT) has proposed a new green e-commerce law amid concerns over 800,000 tonnes of plastic waste in 2030.

A report by the e-commerce analytic platform Metric has shown that the total revenue of the five largest e-commerce platforms in Vietnam reached VND318.9 trillion (US$12.6 billion) in 2024, 37.4% higher than 2023.

VOV.VN - Hordes of people in Hanoi queued up from 3 a.m. on February 7 in front of jewelry shops to buy gold on the God of Wealth Day, which falls on the 10th day of the first lunar month, in the belief that the pieces they have will bring wealth in the year ahead.

VOV.VN - Jewelry companies have stockpiled large numbers of lucky gold products to meet the surging consumer demand just four days to go until the God of Wealth Day on the 10th day of the first lunar month, which falls on February 7 this year.