Addressing the launching ceremony in Ho Chi Minh City, Vu Ba Phu, director of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade, noted that the platform combines virtual exhibitions with cross-border transactions and integrates digital technology, data traceability, and ESG (environmental, social, governance) assessments.

It aims to create a transparent, digital, and sustainable trade ecosystem connecting businesses in both countries, aligning with government goals to build a digital trade promotion ecosystem including B2B connections and virtual fairs, and support services like logistics, banking, and insurance.

The launch comes as the US decided to impose a 20% reciprocal tariff on Vietnamese goods starting August 1, 2025, increasing cost pressures and requiring businesses to adapt quickly. Despite a nearly US$119 billion export value to the US in 2024, up 23.3% from 2023, and US$70.91 billion in the first half of 2025, most transactions still rely on traditional channels with many intermediaries and high costs. B2B platform trading, a global trend, still holds a small share in Vietnam.

Many Vietnamese companies, especially small and medium-sized ones, face challenges meeting transparency, traceability, ESG compliance, and international standards. Without early standardisation, even quality products risk exclusion from global supply chains. VietnamUSA.Arobid.com is expected to strategically help businesses standardise, reduce intermediaries, and sustainably expand into the US market.

Phu emphasised the importance of effectively leveraging and internationally promoting the platform, noting that cooperation with domestic government agencies and Vietnamese diplomatic and trade offices abroad is key to building trust among consumers and importers.

Vietnamese enterprises leverage e-commerce to build global brands

VOV.VN - Amid fierce international competition, Vietnamese companies must focus on building sustainable brands and developing key products through cross-border e-commerce to expand globally, increase product value, and foster sustainable growth opportunities, said experts at a conference in Ho Chi Minh City on July 25.