Friday, 11:29, 07/02/2025

God of Wealth Day sparks impulse buying amongst local residents

VOV.VN trên Google News
VOV.VN - Hordes of people in Hanoi queued up from 3 a.m. on February 7 in front of jewelry shops to buy gold on the God of Wealth Day, which falls on the 10th day of the first lunar month, in the belief that the pieces they have will bring wealth in the year ahead.
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Jewelry shops on Tran Nhan Tong street, dubbed "the street of gold", open to welcome customers seeking to make a new-year fortune from early in the morning.
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Despite enduring chilly and rainy conditions, a large number of people form a long queue in front of the Bao Tin Minh Chau gold shop in the hope of buying a piece of gold that they believe will bring them wealth in the Year of the Snake.
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A local man lining outside a gold shop from as early as 3 a.m. patiently awaits his turn.
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Nguyen Van An, a local resident, shares that he has bought gold on that day for the past 10 years, although the atmosphere this year is not as bustling as in previous years due to the cold weather.
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Gold shops require buyers to fill in a form to ensure that the transaction is carried out in an orderly manner.
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Notably, this year people must present their identification cards ahead of each transaction.
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This year people don’t tend to buy gold in large quantities, instead they only purchase gold rings to pray for luck and prosperity in the lunar year of the snake.
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To Hoa Binh, another local resident who has spent 16 years buying gold on the God of Wealth Day, says he is happy to have purchased two rings.
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Binh believes that purchasing the precious metal on God of Wealth Day will bring good luck for people like him who are not in business.
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Despite rising gold prices, many people are still keen to purchase gold to seek a new-year fortune.
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Apart from traditional products, gold companies make a variety of snake-themed items in celebration of the 2025 Lunar New Year of the Snake.
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The price of SJC-branded gold bars in the domestic market has increased this morning, with the buying and selling prices listed at VND86.8 million and VND90.3 million per tael respectively.
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