Vietnam’s “One Commune, One Product” (OCOP) programme is riding the wave of e-commerce and social media to propel its rural brands onto the global stage, blending cultural heritage with digital savvy to tap premium markets.

VOV.VN - Surpassing many global giants, Vietnam Dairy Products Joint Stock Company (Vinamilk) has been recognised by Brand Finance as one of the world’s Top 10 most valuable dairy brands.

VOV.VN - Vietnam’s leading industrial exhibition series - Vietnam Manufacturing Expo 2025 (VME) –and the Vietnam-Japan Supporting Industries Exhibition 2025 (SIE)- opened in Hanoi on August 6, attracting the participation of nearly 200 international brands.

With a powerful spirit of innovation and creativity, numerous private enterprises have pioneered investment in research and development to elevate product quality and brands, gradually establishing their positions in international markets.

More than 500 domestic and international brands are showcasing their latest advertisement products and technologies at the Vietnam Ad & Fun Week 2025, which officially opened on July 24 at the Quang Trung Software City in Ho Chi Minh City.

VOV.VN - Amid fierce international competition, Vietnamese companies must focus on building sustainable brands and developing key products through cross-border e-commerce to expand globally, increase product value, and foster sustainable growth opportunities, said experts at a conference in Ho Chi Minh City on July 25.

International visitors are especially fond of hands-on traditional craft experiences and OCOP products in Hoi An ancient town, now part of Da Nang, according to Le Doan Phuoc, a tour guide from a travel company in the central city.

VOV.VN - The city of Da Nang will postpone the first Ngoc Linh Ginseng and Medicinal Herbs International Festival, originally planned for 2025, to a more suitable time in 2026, according to the Da Nang Department of Agriculture and Environment.

Viettel has topped Vietnam’s brands in Sustainability Perceptions Value (SPV), with an estimated value of US$347 million, according to the Sustainability Perceptions Index 2025 report by Brand Finance, the world’s leading brand valuation consultancy.

VOV.VN - Vietnamese entrepreneur Thai Huong, founder of TH Group specialising in nutritious, safe and fresh food and dairy products with international standards has been honoured with the title “Excellence in Sustainability Leadership” at the recent Global Brand Awards 2025 by the UK-based Global Brand magazine.