VOV.VN - Rising rapidly in global rankings, Vietnam’s national brand is emerging as a strategic asset, but sustaining this growth will require deeper innovation, stronger competitiveness and a long-term strategy to move beyond recognition toward global trust.

VOV.VN - Vietnam National Brand value has grown rapidly in recent years but is not yet strong, as the country still mainly participates in low-value segments of the global supply chain, focusing on processing, while capacity in design and building own brands remains limited.

VOV.VN - Vietnam National Brand Week 2026 will be held nationwide from April 16 to 23, aiming to promote and strengthen the country’s brand image.

VOV.VN - The High-Quality Vietnamese Goods Business Association announced on Maarch 24 that 581 companies have been recognised with the “High-Quality Vietnamese Goods” title for 2026, as voted by consumers.

VOV.VN - Vietnam is emerging as one of the world’s most dynamic markets in branded residences, supported by active participation from international hotel brands and rising demand from domestic customers, French financial magazine Le Revenu reported on March 17.

The Military Industry and Telecommunications Group (Viettel) has been ranked the world’s strongest telecommunications brand by Brand Finance, the world's leading independent brand valuation and strategy consultancy.

The growing presence of Vietnamese agricultural products in international supermarkets and retail chains is strengthening brand recognition for the country’s farm produce and marking a shift toward higher-value exports.

Vietnam is now taking steps to enhance its global profile through a comprehensive communication strategy aimed at promoting the country’s image overseas for the 2026–2030 period, with a vision to 2045.

VOV.VN - Thirteen Vietnamese banks have been listed among the world’s 500 most valuable banking brands in 2026, according to the latest Banking 500 report released by Brand Finance, highlighting the growing strength and global presence of Vietnam’s banking sector.

With strong economic growth, a young population and rising demand for safe, transparent imported products, Vietnam is emerging as an attractive destination for the UK’s food brands seeking sustainable expansion.