Taste of UK week promotes British foods in Vietnam
With strong economic growth, a young population and rising demand for safe, transparent imported products, Vietnam is emerging as an attractive destination for the UK’s food brands seeking sustainable expansion.
The “Taste of the UK” food week, held for the first time in Ho Chi Minh City from February 26 to March 11, is an opportunity to promote British food products and strengthen their presence in Vietnam, while giving local consumers a chance to experience the diversity of UK cuisine.
A wide range of products, including dairy, cheese, beverages, jams, cereals, biscuits and snacks from reputable British brands, are being introduced through the MM Mega Market Vietnam retail system. The event brings Vietnamese consumers closer to food products originating from one of the world’s most advanced food industries, known for strict quality and safety standards.
According to UK Consul General in Ho Chi Minh City Alexandra Smith, who also serves as UK Trade Director for Vietnam, trade relations between the two countries have continued to expand across many sectors, including education, services and food.
Food products, she noted, are among the UK’s strengths, with high-quality items that have gained global recognition. She expressed hope that this event would offer Vietnamese consumers the best culinary experiences while helping strengthen bilateral trade cooperation, particularly in the food sector.
Nguyen Duc Toan, Managing Director at MM Mega Market Vietnam, said Vietnamese consumers have increasingly paid attention to products with clear origins, high standards and good nutritional value. In response, the retailer has been expanding partnerships with reputable global brands to meet evolving consumer trends and foster international trade ties.
Currently, MM Mega Market Vietnam distributes about 131 UK-origin products, which are popular among consumers. These products are supplied not only to individual customers but also to restaurants and hotels.
Through cooperation with UK partners, the company aims to bring British food and beverage products closer to both individual and professional customers, particularly in the HoReCa (hotels, restaurants and catering) segment.
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