Vietnam's leading DMC Victoria Tour expands its market at ITE HCMC 2025
VOV.VN - At the recent 2025 International Travel Expo Ho Chi Minh City (ITE HCMC), travel company Victoria Tour maximised B2B meetings and B2C promotional activities, reinforcing its reputation and expanding its international brand recognition in the tourism industry.
Victoria Tour showcases distinctive products at ITE HCMC

Established in 2012 and currently serving over 1,000,000 tourists annually, Victoria Tour has continuously improved and grown to become one of Vietnam's leading Destination Management Companies (DMCs).
The company offers a wide range of tourism services, including inbound, outbound, and MICE (Meetings, Incentives, Conferences, Exhibitions), with a network of 20 branches and partners across countries such as China, Taiwan (China), Russia, Thailand, Singapore, Malaysia, Indonesia, Laos, Cambodia, Kazakhstan, and Mongolia.
At ITE HCMC 2025, Victoria Tour further affirmed its brand as a professional and reputable provider of high-quality international land tours, committed to delivering unique, valuable, and personalised itineraries. Services offered by Victoria Tour include package tours, tailor-made tours, hotel and flight bookings, visa and travel insurance, as well as transportation and tour guide services.

Notably, Victoria Tour's travel programmes, strong in "No Shopping" tours (without mandatory shopping programmes), premium services (including specialty cuisine, 4-5 star hotel accommodation, and yacht/cruise experiences), and expertise in designing customised itineraries, received positive feedback at the expo, demonstrating high market competitiveness.
Victoria Tour's tourism products are consistently committed to sustainability and support widely recognized development goals within the industry. Both the tour operator and travelers share responsibility, adhering to global standards and contributing to local communities, thereby preserving the authentic culture and nature of destinations.

Enhancing Victoria Tour's brand recognition in the world
Participation in international events like ITE HCMC 2025 presents a "golden opportunity" for Victoria Tour to elevate its brand recognition in the global tourism industry. The company's image was widely disseminated, receiving positive support for post-expo business promotion activities.
With ITE HCMC 2025 generating thousands of news articles across reputable international media channels and millions of digital platform impressions, Victoria Tour leveraged this widespread reach to introduce its unique products and services to a large number of domestic and international B2B and B2C clients.

The success of ITE HCMC 2025 also contributed to promoting Ho Chi Minh City in particular and Vietnam in general as regional and global tourism hubs, creating positive effects and opening new opportunities for Vietnamese travel businesses like Victoria Tour. The company’s brand reputation was further solidified through its expo activities, affirming its position as a reputable travel company with an international vision.

Commenting on the company's future development direction, Nguyen Thi Bich Vi, Director in charge of Outbound Division of Victoria Tour stated, "Our success at ITE HCMC 2025 is a tremendous impetus for Victoria Tour to continue its journey of expansion and innovation. We will continuously invest in products to enhance customer experience, while also strengthening our commitment to sustainable tourism, environmental protection, and contributing to local communities.
"Our goal is to maintain our reputation as a leading land tour provider, not only in quality but also in innovation, offering truly valuable discovery journeys for global travelers, especially through 'No Shopping' tours and personalised experiences," she added.