Vietnam MICE EXPO 2025 that carries the theme of heritage and technology as the driving force for MICE tourism development in the new era, signals a significant step forward in the country’s journey to become a unique and competitive destination in the global MICE sector.

Speaking at a press conference on July 15, Nguyen Duc Anh, chairman of the Vietnam MICE Tourism Club, emphasised that this year's theme aims to underscore the vital link between Vietnam's rich cultural identity, abundant natural resources, and the technological innovations propelling the future of the tourism industry.

“Heritage is not merely a spiritual value; it serves as a creative platform for unique MICE experiences. In the digital age, technology acts as a bridge that propels MICE further, making it more professional, sustainable, and globally connected,” said Duc Anh.

MICE EXPO 2025 is expected to become a convergence point for event organisers, travel companies, destinations, accommodation providers, tech solution companies, and others to collaborate, discuss, and co-create a renewed MICE ecosystem.

“We envision this not just as a business meeting platform but a meaningful journey of connection between tradition and modernity, between people and technology, and between Vietnam and the world,” remarked the executive.

Key highlights of MICE EXPO 2025 will include a main workshop a Business-to-Business (B2B) networking session, and a tech zone showcasing digital platforms tailored for tourism and MICE services along with other sideline activities.

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