VOV.VN - Vietnam is shifting its tourism strategy beyond visitor numbers towards higher-value growth, with greater emphasis on revenue, visitor satisfaction, repeat visits, stronger businesses and greater benefits for local communities, Deputy Minister of Culture, Sports and Tourism Ho An Phong has said.

VOV.VN - The Government will require every locality to develop at least one distinctive, signature tourism product by 2027 as the country moves to strengthen tourism competitiveness, diversify experiences and implement the Politburo’s Resolution 26-NQ/TW.

VOV.VN - The tourism industry aims to earn US$80-90 billion in revbenue by 2030 and to meet the target it needs to shift decisively from increasing visitor numbers to raising the quality and value of each trip, with a focus on longer stays, higher spending, better experiences and repeat visits.

VOV.VN - Vietnam’s new tourism action programme aims to make the sector a stronger growth driver by shifting its development model towards quality, efficiency, sustainability and higher added value, alongside digital and green transformation.

VOV.VN - Vietnam’s tourism industry is set for a new growth phase under the Politburo’s Resolution 26, targeting higher value, quality, technology and innovation alongside 45-50 million international visitors and a direct contribution of 10-12% to GDP by 2030.

Vietnam is shifting tourism growth from attracting more visitors to generating greater value from each trip, with a focus on higher spending, longer stays, green development, technology application and cultural experiences.

VOV.VN - AI, robots and other digital solutions are moving beyond technology showcases into real-world hospitality and tourism operations in Vietnam, promising to improve productivity, streamline services and create more personalised experiences for travelers.

VOV.VN - Vietnam welcomed more than 416,000 visitors from the Philippines in the first seven months of 2026, up 63.6% year on year, the fastest growth among Southeast Asian source markets.

A technology forum set for August in the central city of Da Nang will showcase digital solutions and innovation aimed at improving efficiency and competitiveness across Vietnam's hospitality and tourism industry.

With Vietnamese cuisine securing growing recognition from global bodies, travel publications and rankings, the country now has a real shot at transforming every dish into a cultural experience, sharpening both the appeal and economic power of its tourism industry.