Music tourism has become a growing trend, with Vietnamese travellers prioritising travel anchored by significant cultural events, including live music festivals and concerts, tourism service platform Booking.com said.

VOV.VN - The Vietnam National Authority of Tourism, in collaboration with Văn Hóa (Culture) newspaper, held the Vietnam Tourism Awards 2025 ceremony, in Hanoi on September 27 under the auspices of the Ministry of Culture, Sports and Tourism.

VOV.VN - At the recent 2025 International Travel Expo Ho Chi Minh City (ITE HCMC), travel company Victoria Tour maximised B2B meetings and B2C promotional activities, reinforcing its reputation and expanding its international brand recognition in the tourism industry.

VOV.VN - HorecFex 2025, the largest technology exhibition and forum for Vietnam’s hotels, restaurants, and catering industry (HORECA), opened at Ariyana International Conference Centre in Da Nang on August 26.

VOV.VN - A new visa exemption policy for travellers from 12 European countries is anticipated to give a major boost, helping Vietnam’s tourism thrive and strongly attract international visitors, especially those from Europe, by the end of 2025.

Artificial intelligence (AI), chatbots, and virtual assistants flood into the tourism industry, offering business owners unprecedented opportunities to personalise guest experiences while reducing operating costs.

The Quang Ninh Tourism Association underscored its commitment to delivering a complete and safe experience for visitors, affirming that Ha Long Bay and Quang Ninh as a whole remain safe destinations.

VOV.VN - While Vietnam’s tourism industry is witnessing a strong recovery with growing numbers of international arrivals, the share of luxury travelers with high spending capacity and sophisticated expectations remains modest.

VOV.VN - After enduring a severe downturn during the COVID-19 pandemic, Vietnam’s tourism industry has shown strong recovery, positioning itself as a rising star on Southeast Asia’s tourism map.

VOV.VN - Ho Chi Minh City welcomed more than 22.1 million visitors during the six-month period, generating nearly VND118 trillion (approximately US$4.6 billion) in tourism revenue, a 27.3% year-on-year increase that represents 45.4% of the city’s annual target, according to the municipal Department of Tourism.