VOV.VN - Since its inception 64 years ago on July 9, 1960, tourism has become an important economic industry, serving as a driving force to boost other industry. The local tourism industry is now on the right track to pick up full steam following the recent downturn caused by COVID-19.

The Vietnam National Authority of Tourism (VNAT) in coordination with the Vietnamese Consulate General in Frankfurt city of Germany have organised a programme to promote Vietnam as a friendly, attractive and safe destination to key European markets in general and Germany in particular.

VOV.VN - The Vietnam National Authority of Tourism has stated that the development capacity index of the Vietnamese tourism industry set out in the World Economic Forum (WEF)’s latest report was not accurate, while seeking measures to improve its global ranking moving forward.

VOV.VN - BestPrice Travel, one of the leading travel agents in Vietnam, has recently promoted its “Taste Vietnam” campaign in New York’s Times Square, presenting images of Vietnam to the whole world, according to TravelDailyNews, a news outlet covering Asia and the Pacific.

The national flag carrier Vietnam Airlines and its partners on May 16 inaugurated a Vietnamese tourism information centre in India.

VOV.VN - Vietnamese People’s Daily Nhan Dan on April 19 released saxophone legend Kenny G’s Going Home – a special music video that popularizes Vietnamese tourism.

The tourism sector is striving to maintain the growth momentum recorded in the first quarter so as to fulfil the target of serving 18 million foreign visitors this year, given a full recovery in most of Vietnam’s markets.

VOV.VN - Final preparations have been made in the northwestern province of Dien Bien ahead of the opening ceremony of the Hoa Ban (Bauhinia) Festival and national tourism year 2024 which is scheduled to take place on March 16.

VOV.VN - Vietnam will soon open a tourism promotion office in Vientiane, Laos, in an effort to change the method of carrying out tourism promotion activities overseas, revealed Nguyen Trung Khanh, head of the Vietnam National Administration of Tourism (VNAT).

Vietnamese tourism has been thriving in rural areas, and efforts are being made to encourage this industry to grow sustainably.